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This study analyzes the influence of the corporate image of nursing homes on the decisions made by family members as to whether their elderly relatives will stay in the same nursing home. An empirical study was conducted considering 566 residents' family members with the capacity to decide whether said residents will remain in the same nursing home, using a binary regression model with a logistic link function (i.e., logit). For the first time in the nursing home sector, these results show the specific variables of the corporate image that influence family members when deciding whether their elders will stay in the same nursing home. In order of importance, these variables are the level of trust conveyed by the nursing home, the investment made in the facilities, price-quality ratio, emotional connection to the nursing home, and the promotion of the nursing home's services. The study also highlights the importance of other personal factors in family members' decisions to keep their elders in the same nursing home, such as the family members' employment situations (higher loyalty among those employed by third parties) and the determining factors involved in the relative's choice of nursing home (higher loyalty among those whose choice was mainly based on humane and dignified treatment). This study offers a discussion of the theoretical contributions this research brings to academia as well as managerial implications for the industry. We believe that one future line of research should be continued after the COVID-19 pandemic comes to an end to compare the results and observe whether the most influential variables on family members' loyalty remain the same as data for this study was collected from November 2019 to February 2020.

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This article aims to improve the knowledge on Generation Z as employees within workforce and in the workplace, as well as on the main thematic trends that drive the research on the topic. To this end, and using bibliometric techniques, a sample of 102 publications on this subject from Web of Science between 2009 and 2020 is analyzed. Research discusses the most published and most cited authors and journals to have a broad view of the context of the subject. Later, through a longitudinal view, the study mainly focuses on analyzing the evolution of thematic clusters, to assess the progress of the themes, as well as the network around the principal motor cluster of each period. The obtained results suggest a hardly developed topic, which started to draw attention in 2018, while still having a wide margin for growth. The core of research on the topic has evolved around "Generation-Z" "generations," "workplace," "management" and "attitudes," "leadership," "career," or "learning-teaching-education," although a low keyword stability among periods was noted. There is a need for further development on a variety of aspects regarding this generation and the labor market, as the study shows a clear orientation toward management and generational diversity within the workplace.

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Previous studies have generated important insights into consumer behavior. However, no study has addressed how to persuade young people belonging to Generation Z to increase the purchase intention of food products from a gender perspective. Drawing on ambivalent sexism theory, this paper explores the influence of the attitude toward advertising and the ethical judgment to predict consumers' food product purchase intention. We applied a quantitative method, partial least squares structural equation modeling, to 105 individuals. Two advertisements with different food products and female role stereotype categories are using: (1) women in a traditional role or housewife's role (benevolent sexism), and (2) women in a decorative role or physical attractiveness (hostile). However, the results show that attitude toward advertising has a direct and positive influence on purchase intention in advertisement with benevolent sexism. In addition, the effect of ethical judgment on consumers' food product purchase intention is not significant. In the advertisement with hostile sexism, both-attitude toward advertising and ethical judgment-directly and positively impact purchase intention. The study provides a novelty conceptual model in the food industry for Generation Z and recommendations on the use of female sexist stereotypes in food and beverage advertising.

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La utilización de las nuevas tecnologías, de manera asidua, por parte de la sociedad como herramienta para la obtención de diferentes tipos de servicios es innegable en la actualidad. Esta nueva manera de actuación, ha exigido a las distintas formas de negocio y a los mercados, que se transformen y adapten a los nuevos procesos comunicativos. Las farmacias en su vertiente empresarial no podía dejar pasar esta oportunidad de contemporización, por ello se promulgo el Real Decreto 870/2013, con el objetivo de coordinar la actuación sanitaria del farmacéutico y su actividad comercial realizada a través de internet, ya que esta nueva forma de servicio de las farmacias es una extensión virtual de la propia farmacia física. La farmacia digital puede suponer una oportunidad para incrementar el volumen de ventas, crear marca y actualizar la imagen de un negocio tan tradicional como éste. Sin embargo, para los profesionales de la farmacia la transformación de su negocio en un servicio digital es un nuevo reto al que se aproxima con desconocimiento, manifestando sus dudas sobre cómo montar una página web y que servicios ofertar. Por lo que, antes de iniciar el esfuerzo, que supone la implantación del negocio digital en la farmacia, debe hacer un análisis de los riesgos y oportunidades, que le supone su instauración. El objetivo de esta investigación fue facilitar a los farmacéuticos, una herramienta para conocer las características de este mercado y ayudarle a implantar y gestionar los contenidos de su farmacia on-line

The assiduous use of new technologies as a way for societies to achieve different services is undeniable in today’s day and age. This new way of carrying out tasks has demanded a transformation and adaption in communication processes from different types of businesses and markets. The business side of pharmacies could not miss this opportunity and, therefore, the promulgation of the Royal Decree 870/2013 came into effect. The objective of this decree is to coordinate the healthcare actions taken by pharmacists as well as their commercial activity carried out via the internet, considering that this new form of service is a virtual extension of the physical pharmacy. The digital pharmacy can create an opportunity to increase the number of sales, the creation of a brand, and update the traditional image that this business has. However, for the pharmacists themselves, the transformation of their businesses to a digital one is a new challenge that starts with the unknown, and continues with doubts about how to create a webpage and deciding what services to offer. Therefore, before starting the process, which implies implanting a digital business within the pharmacy, it is important to carry out an analysis of the risks and opportunities that come along with the establishment of such a venture. The objective of this research project was to provide pharmacists with a tool to help them understand the characteristics of this market, and help them implement and manage the contents of their online pharmacy

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Los cambios tecnológicos por su naturaleza disruptiva y dinámica han supuesto socialmente un cambio en el modo de adquirir cualquier bien de consumo. Los medicamentos, no están ajenos a esta tendencia y en los últimos años se ha registrado un aumento significativo de la adquisición de éstos a través de canales no oficiales, como internet. Sin embargo, estas nuevas formas de comercialización están íntimamente relacionadas con la falsificación de los medicamentos. Los medicamentos falsificados son realmente productos nocivos, que pueden ocasionar graves problemas de salud a sus consumidores. Sin embargo, esta comercialización fraudulenta y legalmente poco castigada, reporta un gran beneficio económico a las redes distribuidoras. Por ello, la incidencia de este mercado es cada vez mayor, así como la perfección y variedad de los medicamentos falsificados. En el siguiente artículo, realizaremos un análisis descriptivo cualitativo y cuantitativo de un muestreo aleatorio de páginas web, que por sus características comercializan con falsificaciones de medicamentos. Así mismo, analizaremos las normas jurídicas y no jurídicas de ámbito europeo y nacional y los planes estratégicos nacionales e internacionales que se han establecido para luchar contra el fraude de los medicamentos espurios utilizadas por autoridades y profesionales de la salud para intentar erradicar la proliferación estos canales de distribución y proteger la salud de los pacientes impidiéndoles consumir medicamentos falsificados (AU)

Technological changes, because of their disruptive and dynamic nature, have implied a social change in the way to acquire any consumer product. Medicines are not excluded from this tendency, and in recent years a significant increase has been recorded in their acquisition through unofficial channels such as the internet. These new forms of marketing are closely linked, however, to the counterfeiting of drugs. Counterfeit drugs are truly nasty products which can cause serious problems in those taking them. This fraudulent and legally largely unpunished business, however, generates a large in come for the counterfeit drugs networks. This is why this market is constantly increasing, as are the perfection and variety of the counterfeit drugs marketed. In the following article we shall make a descriptive analysis, both qualitative websites which characteristically deal in counterfeit medicines. We shall also analyse the legal and non-legal rules (both national and international), as also the strategic plans (both national and international), which have been established by medical authorities and individuals to oppose the use of spurious medication and to eradicate the spread of the distribution channels and, thereby, to safegnard the health of patients by preventing them from taking counterfeit medicines (AU)

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