Generation Z Young People's Perception of Sexist Female Stereotypes about the Product Advertising in the Food Industry: Influence on Their Purchase Intention.

Bermúdez-González, Guillermo; Sánchez-Teba, Eva María; Benítez-Márquez, María Dolores; Montiel-Chamizo, Amanda

Bermúdez-González, Guillermo; Sánchez-Teba, Eva María; Benítez-Márquez, María Dolores; Montiel-Chamizo, Amanda.

Afiliación

Bermúdez-González G; Department of Business Management, Faculty of Commerce and Management, University of Malaga, 29071 Malaga, Spain.
Sánchez-Teba EM; Department of Business Management, Faculty of Economics and Business, University of Malaga, 29070 Malaga, Spain.
Benítez-Márquez MD; Department of Applied Economics (Statistics and Econometrics), Faculty of Economics and Business, University of Malaga, 29070 Malaga, Spain.
Montiel-Chamizo A; Department of Business Management, Faculty of Commerce and Management, University of Malaga, 29071 Malaga, Spain.

Foods ; 11(1)2021 Dec 27.

Article en En | MEDLINE | ID: mdl-35010179

Palabras clave

Generation Z; PLS-SEM; advertising; ambivalent sexism; attitude towards advertising; ethical judgment; gender stereotypes; purchase intention; structural equation modeling

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Texto completo: 1 Colección: 01-internacional Base de datos: MEDLINE Tipo de estudio: Prognostic_studies Aspecto: Ethics Idioma: En Revista: Foods Año: 2021 Tipo del documento: Article País de afiliación: España Pais de publicación: Suiza

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