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Food for thought or food for emotions? An analysis of marketing strategies in television food advertising seen by children in Colombia.
Velasquez, Alcides; Parra, Maria Fernanda; Mora-Plazas, Mercedes; Gómez, Luis Fernando; Taillie, Lindsey Smith; Dillman Carpentier, Francesca Renee.
Afiliação
  • Velasquez A; Communication Studies Department, University of Kansas, Lawrence, KS, USA.
  • Parra MF; Facultad de Medicina, Pontificia Universidad Javeriana, Bogotá, Colombia.
  • Mora-Plazas M; Departamento de Nutrición Humana, Universidad Nacional de Colombia, Bogotá, Colombia.
  • Gómez LF; Facultad de Medicina, Pontificia Universidad Javeriana, Bogotá, Colombia.
  • Taillie LS; Carolina Population Center and Department of Nutrition, Gillings School of Global Public Health, University of North Carolina at Chapel Hill, Chapel Hill, NC, USA.
  • Dillman Carpentier FR; Hussman School of Journalism and Media, University of North Carolina at Chapel Hill, Chapel Hill, NC27599, USA.
Public Health Nutr ; 26(11): 2243-2255, 2023 11.
Article em En | MEDLINE | ID: mdl-37559459
OBJECTIVE: To establish the relationship between the marketing strategies and nutritional quality of foods and beverages promoted in television food advertisements (TV ads) seen by Colombian child audiences overall and based on child gender and socio-economic strata (SES). DESIGN: A quantitative content analysis of marketing appeals was combined with nutritional data of the food products advertised and matched with TV audience ratings data for each food and beverage ads for Colombian children between 4 and 11 years. SETTING: All beverages and foods TV ads cable or over-the-air channels in Colombia in 2017. PARTICIPANTS: N/A. RESULTS: Compared with rational appeals (e.g. freshness, health or nutrition messages), emotional appeals (referencing or depicting human senses or emotions, e.g. using cartoons to suggest fun) were more frequently used in the TV ads most viewed by Colombian children. Female children and children in lower SES tended to be more exposed to emotional appeals in TV ads than their male or higher SES counterparts. Furthermore, TV ads using more emotional appeals tended to be for products high in problematic nutrients. CONCLUSION: The findings of this study highlight the need to implement statutory measures to reduce the deleterious effect of food marketing on children.
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Texto completo: 1 Coleções: 01-internacional Base de dados: MEDLINE Assunto principal: Publicidade / Alimentos Limite: Child / Female / Humans / Male País/Região como assunto: America do sul / Colombia Idioma: En Revista: Public Health Nutr Assunto da revista: CIENCIAS DA NUTRICAO / SAUDE PUBLICA Ano de publicação: 2023 Tipo de documento: Article País de afiliação: Estados Unidos País de publicação: Reino Unido
Texto completo
Adicionar na Minha BVS
Imprimir
XML
PubMed Links
Buscar no Google

Texto completo: 1 Coleções: 01-internacional Base de dados: MEDLINE Assunto principal: Publicidade / Alimentos Limite: Child / Female / Humans / Male País/Região como assunto: America do sul / Colombia Idioma: En Revista: Public Health Nutr Assunto da revista: CIENCIAS DA NUTRICAO / SAUDE PUBLICA Ano de publicação: 2023 Tipo de documento: Article País de afiliação: Estados Unidos País de publicação: Reino Unido