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Cervical Cancer Prevention on Instagram: Content and Social Interaction Analysis of Brazilian Accounts.
Vicente, Elen P; De Faria, Sergio Eduardo Emydgio; Almeida, Ana Beatriz L; Yamada, Patricia Ayumi; Lucena, Tiago Fr; Silva, Tania Mg; Bernuci, Marcelo Picinin.
Afiliação
  • Vicente EP; Postgraduate Program in Health Promotion, Universidade Cesumar, Brazil.
  • De Faria SEE; Postgraduate Program in Health Promotion, Universidade Cesumar, Brazil.
  • Almeida ABL; Faculty of Medicine, Cesumar University, Brazil.
  • Yamada PA; Faculty of Medicine, Cesumar University, Brazil.
  • Lucena TF; Faculty of Communication and Multimedia, State University of Maringá, Brazil.
  • Silva TM; Postgraduate Program in Health Promotion, Universidade Cesumar, Brazil.
  • Bernuci MP; Cesumar Institute of Science, Technology and Innovation, Brazil.
Asian Pac J Cancer Prev ; 23(9): 3043-3049, 2022 Sep 01.
Article em En | MEDLINE | ID: mdl-36172667
OBJECTIVE: The aim of the present study was to analyse the content of posts on Instagram about cervical cancer. METHODS: It was conducted a qualitative analysis using the 50 most popular publicly available Portuguese-language Instagram posts, containing the hashtags #cervicalcancer, #papsmear, #hpv, #papillomavirus, and #hpvvac-cine, during the Brazilian national cervical cancer prevention campaign in March 2018. RESULTS: Posts recruited using #cervicalcancer provided 60% of posts with contents related to secondary prevention; the #papsmear provided 46% of posts with irrelevant contents; the #hpv and #papillomavirus provided 50% and 64% of posts with informative content, respectively; and the #hpvvaccine provided 58% of posts with content related to primary prevention. The posts that received the highest number of likes were those from the hashtags #hpv and #papillomavirus with 151.33 and 78.00 likes/post, respectively. The majority of posts presented less than 05 comments/post, except for the #hpv, which had 64.76 comments/post. According to the users' profiles, the majority of the posts, regardless of the hashtag used, were made by health professionals. CONCLUSION: The focus of Instagram posts about cervical cancer is on secondary prevention, which can contribute to the promotion of health behaviours not directed to aspects of primary prevention of the disease.
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Texto completo: 1 Coleções: 01-internacional Base de dados: MEDLINE Assunto principal: Neoplasias do Colo do Útero / Infecções por Papillomavirus / Mídias Sociais Tipo de estudo: Qualitative_research Limite: Female / Humans País/Região como assunto: America do sul / Brasil Idioma: En Revista: Asian Pac J Cancer Prev Assunto da revista: NEOPLASIAS Ano de publicação: 2022 Tipo de documento: Article País de afiliação: Brasil País de publicação: Tailândia
Texto completo
Adicionar na Minha BVS
Imprimir
XML
PubMed Links
Buscar no Google

Texto completo: 1 Coleções: 01-internacional Base de dados: MEDLINE Assunto principal: Neoplasias do Colo do Útero / Infecções por Papillomavirus / Mídias Sociais Tipo de estudo: Qualitative_research Limite: Female / Humans País/Região como assunto: America do sul / Brasil Idioma: En Revista: Asian Pac J Cancer Prev Assunto da revista: NEOPLASIAS Ano de publicação: 2022 Tipo de documento: Article País de afiliação: Brasil País de publicação: Tailândia