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The contrasting effects of body image and self-esteem in the makeup usage.
Mafra, Anthonieta Looman; Silva, Caio S A; Varella, Marco A C; Valentova, Jaroslava V.
Afiliação
  • Mafra AL; Department of Experimental Psychology, University of São Paulo, São Paulo, Brazil.
  • Silva CSA; Department of Experimental Psychology, University of São Paulo, São Paulo, Brazil.
  • Varella MAC; Department of Experimental Psychology, University of São Paulo, São Paulo, Brazil.
  • Valentova JV; Department of Experimental Psychology, University of São Paulo, São Paulo, Brazil.
PLoS One ; 17(3): e0265197, 2022.
Article em En | MEDLINE | ID: mdl-35333869
Women wearing makeup are perceived by others as more attractive, competent, dominant, and more socially prestigious. Individuals differ in how much and how frequently they use makeup. Some studies show that women with lower self-esteem use more makeup, probably to hide imperfections. However, women with higher self-esteem can also use makeup to attract attention. This study verified whether social and general self-esteem and body image are associated with makeup usage in Brazilian women. We collected data from 1,483 women (Mage = 31.08; SD = 11.15) about body image (appearance orientation and appearance evaluation), social self-esteem, general self-esteem, and makeup usage (frequency of makeup usage, time spent applying makeup per day, and money spent on makeup per month). Appearance orientation positively predicted frequency of makeup usage, time spent applying makeup, and money spent on makeup, whereas appearance evaluation inversely predicted money spent on makeup per month. Social self-esteem and general self-esteem also positively predicted money spent on makeup, but in different directions. The results suggest that the significance given to appearance and social interactions are importantly associated with makeup usage in women.
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Texto completo: 1 Coleções: 01-internacional Base de dados: MEDLINE Assunto principal: Autoimagem / Imagem Corporal Limite: Female / Humans / Male País/Região como assunto: America do sul / Brasil Idioma: En Revista: PLoS One Assunto da revista: CIENCIA / MEDICINA Ano de publicação: 2022 Tipo de documento: Article País de afiliação: Brasil País de publicação: Estados Unidos
Texto completo
Adicionar na Minha BVS
Imprimir
XML
PubMed Links
Buscar no Google

Texto completo: 1 Coleções: 01-internacional Base de dados: MEDLINE Assunto principal: Autoimagem / Imagem Corporal Limite: Female / Humans / Male País/Região como assunto: America do sul / Brasil Idioma: En Revista: PLoS One Assunto da revista: CIENCIA / MEDICINA Ano de publicação: 2022 Tipo de documento: Article País de afiliação: Brasil País de publicação: Estados Unidos