Gender representation in food and beverage print advertisements found in corner stores around schools in Peru and Guatemala.
BMC Res Notes
; 14(1): 402, 2021 Oct 30.
Article
em En
| MEDLINE
| ID: mdl-34717738
OBJECTIVE: The objective of this study is to assess gender representation in food and beverage print advertisements. RESULTS: The study follows a quantitative descriptive approach. Using a content analysis technique, we assessed the gender representation in 200 food and beverage print advertisements found in corner stores located in four areas around schools in Lima, Peru, and Guatemala City, Guatemala (100 advertisements per country). A total of 36% of the print advertisements exhibited a male main character for the case of Guatemala, while in Peru 14% of the print advertisements presented a male main character. Furthermore, in Guatemala, 22% of the main characters were male animated characters. Moreover, 27% of the print advertisements in Guatemala and 17%, in Peru were visually male-oriented. Overall, male characters appeared alongside sports references and in varied settings, whereas female characters were usually holding or consuming the product. In conclusion, although the majority of variables used to assess the representation of gender in food and beverage print advertisements were gender-neutral, those showing gender representation were mostly male-oriented. Despite its limited findings, the study provides evidence for the formulation of public policies and educational content aimed to protect children's and adolescents' health from the effects of food marketing.
Palavras-chave
Texto completo:
1
Coleções:
01-internacional
Base de dados:
MEDLINE
Assunto principal:
Bebidas
/
Publicidade
Aspecto:
Determinantes_sociais_saude
Limite:
Adolescent
/
Child
/
Female
/
Humans
/
Male
País/Região como assunto:
America central
/
America do sul
/
Guatemala
/
Peru
Idioma:
En
Revista:
BMC Res Notes
Ano de publicação:
2021
Tipo de documento:
Article
País de afiliação:
Guatemala
País de publicação:
Reino Unido