The beef sector in Campos grasslands must increase animal productivity without external inputs, while reducing environmental impact. The objective of this study was to estimate herbage intake (g/metabolic body weight [MBW]/d) of straightbred (Hereford/Angus) and crossbred (F1 of Hereford × Angus) beef cows grazing subtropical native grassland with High and Low herbage allowance (HA, 5 vs. 3 kg DM/kg bodyweight [BW]) during gestation and lactation and its relationship with biological efficiency of cow-calf productivity. Herbage intake (estimated via n-alkanes C32:C33 ratio) was measured during early (Ge1, -163 d prior calving) and mid to late [Gm1 (-83) and Gm2 (-90 d prior calving)] gestation and lactation (L0, L1, and L2, 60, 47, and 31d following calving) periods in 24 to 36 cows, selected to create 8 groups (4 per block) of HA × cow genotype treatment. Cows grazed native grassland year-round, under High and Low HA (except in winter). We analyzed the effect of cow genotype (straightbred vs. crossbred cows) and HA (High vs. Low) on herbage mass and height, daily herbage intake rate (DMI), cow body condition score (BCS), calf average daily gain (ADG) and BW at weaning (BWW) and g of calf weaned/kg DMI. High allowance improved DMI during lactation periods (High 115.6 vs. Low 94.1 ± 5.3; P < 0.05 g/MBW/d). Crossbred cows decreased DMI during gestation (Crossbred 81 vs. Straightbred 94 ± 4.3; P = 0.05 g/MBW/d) compared with straightbred cows. Crossbred and High HA improved biological efficiency, 40.0 vs. 26.2 and 36.0 vs. 29.7 g of calf/kg DMI, respectively. High allowance increased herbage mass and sites with greater canopy height that allow greater DMI, positively associated with cow BCS at weaning, calf ADG, BWW, and g of calf/kg DMI. Crossbred cows reduced DMI during gestation showing no greater annual DMI. Animal productivity and biological efficiency can be improved using High HA and crossbred cows, which should decrease the environmental impact of cow-calf systems.