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Developing and Testing the Detén El Zika Campaign in Puerto Rico.
Poehlman, Jon A; Sidibe, Turquoise; Jimenez-Magdaleno, Karla V; Vazquez, Natasha; Ray, Sarah E; Mitchell, Elizabeth W; Squiers, Linda.
Afiliação
  • Poehlman JA; Center for Communication Science, RTI International, Research Triangle Park, NC, USA.
  • Sidibe T; Internal Operations, CDC Foundation, Atlanta, Georgia.
  • Jimenez-Magdaleno KV; Center for Communication Science, RTI International, Research Triangle Park, NC, USA.
  • Vazquez N; Center for Communication Science, RTI International, Research Triangle Park, NC, USA.
  • Ray SE; Center for Communication Science, RTI International, Atlanta, Georgia.
  • Mitchell EW; Centers for Disease Control and Prevention, National Center on Birth Defects and Developmental Disabilities, Atlanta, Georgia.
  • Squiers L; Center for Communication Science, RTI International, Rockville, MD, USA.
J Health Commun ; 24(12): 900-911, 2019.
Article em En | MEDLINE | ID: mdl-31665987
Responding to an emerging health threat often requires rapid deployment of behavior change communication. Health communication best practices include developing and testing draft messages and materials to ensure that they resonate with and inspire priority groups to act. However, when faced with an emergency health threat, the timeline for these activities can be compressed from months to weeks. This article discusses the rapid development and implementation of a Zika virus prevention campaign for pregnant women in Puerto Rico. The goal of the campaign was to increase knowledge among and motivate pregnant women, their partners and family members, and the community to follow Zika virus prevention recommendations. The steps in campaign development include environmental scanning, concept development and testing, and message testing to ensure development of campaign materials that resonated with and were well-received by key audience groups. The materials adhere to principles of behavior change communication, and offer our insights for development of future campaigns when under time constraints.
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Texto completo: 1 Coleções: 01-internacional Base de dados: MEDLINE Assunto principal: Complicações Infecciosas na Gravidez / Conhecimentos, Atitudes e Prática em Saúde / Gestantes / Infecção por Zika virus / Promoção da Saúde Tipo de estudo: Evaluation_studies / Guideline / Qualitative_research Limite: Adult / Female / Humans / Male / Middle aged / Pregnancy País/Região como assunto: Caribe / Puerto rico Idioma: En Revista: J Health Commun Assunto da revista: SAUDE PUBLICA / SERVICOS DE SAUDE Ano de publicação: 2019 Tipo de documento: Article País de afiliação: Estados Unidos País de publicação: Estados Unidos
Texto completo
Adicionar na Minha BVS
Imprimir
XML
PubMed Links
Buscar no Google

Texto completo: 1 Coleções: 01-internacional Base de dados: MEDLINE Assunto principal: Complicações Infecciosas na Gravidez / Conhecimentos, Atitudes e Prática em Saúde / Gestantes / Infecção por Zika virus / Promoção da Saúde Tipo de estudo: Evaluation_studies / Guideline / Qualitative_research Limite: Adult / Female / Humans / Male / Middle aged / Pregnancy País/Região como assunto: Caribe / Puerto rico Idioma: En Revista: J Health Commun Assunto da revista: SAUDE PUBLICA / SERVICOS DE SAUDE Ano de publicação: 2019 Tipo de documento: Article País de afiliação: Estados Unidos País de publicação: Estados Unidos