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Consumer Attitudes Toward Animal Welfare-Friendly Products and Willingness to Pay: Exploration of Mexican Market Segments.
Miranda-de la Lama, Genaro C; Estévez-Moreno, Laura X; Villarroel, Morris; Rayas-Amor, Adolfo A; María, Gustavo A; Sepúlveda, Wilmer S.
Afiliação
  • Miranda-de la Lama GC; a Department of Food Science , Metropolitan Autonomous University , Lerma , State of Mexico , Mexico.
  • Estévez-Moreno LX; b Institute of Agricultural and Rural Sciences , University Autonomous of State of Mexico , Toluca , Mexico.
  • Villarroel M; c Department of Animal Science , Higher Technical School of Agricultural Engineering (ETSIA), Polytechnic University of Madrid , Madrid , Spain.
  • Rayas-Amor AA; a Department of Food Science , Metropolitan Autonomous University , Lerma , State of Mexico , Mexico.
  • María GA; d Department of Animal Production and Food Science, Faculty of Veterinary Science , University of Zaragoza , Zaragoza , Spain.
  • Sepúlveda WS; e Group of Research and Enterprise and Regional Productivity (IPER), Faculty of Economics, Management and Accounting Sciences , Universidad Libre, Campus Majavita , Santander , Colombia.
J Appl Anim Welf Sci ; 22(1): 13-25, 2019.
Article em En | MEDLINE | ID: mdl-29614874
The study aim was to identify consumer segmentation based on nonhuman animal welfare (AW) attitudes and their relationship with demographic features and willingness to pay (WTP) for welfare-friendly products (WFP) in Mexico. Personal interviews were conducted with 843 Mexican consumers who stated they purchased most of the animal products in their home. Respondents were selected using a quota sampling method with age, gender, education, and origin as quota control variables. The multivariate analysis suggested there were three clusters or consumer profiles labeled "skeptical," "concerned," and "ethical," which helped explain the association between AW attitudes, some demographic variables, and WTP for WFP. This study is one of the first to address consumer profiling in Latin America, and the findings could have implications for the commercialization of WFP. Hence, customers should receive information to consider welfare innovations when deciding to purchase animal products. The growth of the WFP food market establishes an element of a far more multifaceted phenomenon of sustainable consumption and support of a new paradigm called responsible marketing in emerging markets such as Mexico.
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Texto completo: 1 Coleções: 01-internacional Base de dados: MEDLINE Assunto principal: Bem-Estar do Animal / Atitude / Comportamento do Consumidor Tipo de estudo: Prognostic_studies Aspecto: Ethics / Patient_preference Limite: Adolescent / Adult / Animals / Female / Humans / Male / Middle aged País/Região como assunto: Mexico Idioma: En Revista: J Appl Anim Welf Sci Assunto da revista: MEDICINA VETERINARIA Ano de publicação: 2019 Tipo de documento: Article País de afiliação: México País de publicação: Reino Unido
Texto completo
Adicionar na Minha BVS
Imprimir
XML
PubMed Links
Buscar no Google

Texto completo: 1 Coleções: 01-internacional Base de dados: MEDLINE Assunto principal: Bem-Estar do Animal / Atitude / Comportamento do Consumidor Tipo de estudo: Prognostic_studies Aspecto: Ethics / Patient_preference Limite: Adolescent / Adult / Animals / Female / Humans / Male / Middle aged País/Região como assunto: Mexico Idioma: En Revista: J Appl Anim Welf Sci Assunto da revista: MEDICINA VETERINARIA Ano de publicação: 2019 Tipo de documento: Article País de afiliação: México País de publicação: Reino Unido