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Athletes preferences and willingness to pay for innovative high-protein functional foods.
Reitano, Matilde; Selvaggi, Roberta; Chinnici, Gaetano; Pappalardo, Gioacchino; Yagi, Kohei; Pecorino, Biagio.
Afiliación
  • Reitano M; Department of Agricultural, Food and Environment (Di3A), Agricultural Economics and Valuation Section, University of Catania, Via S. Sofia N. 98-100, 95123, Catania, Italy.
  • Selvaggi R; Department of Agricultural, Food and Environment (Di3A), Agricultural Economics and Valuation Section, University of Catania, Via S. Sofia N. 98-100, 95123, Catania, Italy. Electronic address: roberta.selvaggi@unict.it.
  • Chinnici G; Department of Agricultural, Food and Environment (Di3A), Agricultural Economics and Valuation Section, University of Catania, Via S. Sofia N. 98-100, 95123, Catania, Italy.
  • Pappalardo G; Department of Agricultural, Food and Environment (Di3A), Agricultural Economics and Valuation Section, University of Catania, Via S. Sofia N. 98-100, 95123, Catania, Italy.
  • Yagi K; Kobe University, 1-1 Rokkodai-cho, Nada, Kobe, Japan.
  • Pecorino B; Department of Agricultural, Food and Environment (Di3A), Agricultural Economics and Valuation Section, University of Catania, Via S. Sofia N. 98-100, 95123, Catania, Italy.
Appetite ; 203: 107687, 2024 Sep 20.
Article en En | MEDLINE | ID: mdl-39307463
ABSTRACT
The growing number of athletes in the population leads to an increasing demand for high-protein functional foods to which food industries are trying to respond with new products and strategies that can meet the needs of athletes. An experimental auction was performed to elicit athletes' willingness to pay for an innovative high-protein bread, correlating it to specific food values. For a deeper understanding of the determinants of respondents' choices for high-protein bread and preferences regarding food values, the combination of Best-Worst Scaling and Cluster Analysis was used. The Cluster Analysis identified five different groups of athletes, each characterised by specific preferences and willingness to pay. Participants with high attention for the nutritional aspect and needs related to sports activity, are willing to pay more than the other ones. The investigated issue is crucial for customizing marketing strategies and meeting the needs of different athlete segments.
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Texto completo: 1 Colección: 01-internacional Base de datos: MEDLINE Idioma: En Revista: Appetite Año: 2024 Tipo del documento: Article País de afiliación: Italia Pais de publicación: Reino Unido
Texto completo
Añadir a Mi BVS
Imprimir
XML
PubMed Links
Buscar en Google

Texto completo: 1 Colección: 01-internacional Base de datos: MEDLINE Idioma: En Revista: Appetite Año: 2024 Tipo del documento: Article País de afiliación: Italia Pais de publicación: Reino Unido