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Consumer versus expert opinions on bowel cancer screening videos: Findings from a co-design study.
Goodwin, Belinda; Anderson, Laura E; Perry, Nicole; Zajdlewicz, Leah; Stiller, Anna; Wilson, Carlene; McIntosh, Jennifer; Austin, Glenn; Jiang, Joyce; Jenkins, Mark.
Afiliación
  • Goodwin B; Cancer Council Queensland, Queensland, 4006, Australia; Melbourne School of Population and Global Health, University of Melbourne, Parkville, Victoria 3010, Australia; Centre for Health Research, University of Southern Queensland, Springfield Central, Queensland 4300, Australia. Electronic address:
  • Anderson LE; Cancer Council Queensland, Queensland, 4006, Australia; National Centre for Youth Substance Use, The University of Queensland, St. Lucia, Queensland 4072, Australia.
  • Perry N; Cancer Council Queensland, Queensland, 4006, Australia.
  • Zajdlewicz L; Cancer Council Queensland, Queensland, 4006, Australia.
  • Stiller A; Cancer Council Queensland, Queensland, 4006, Australia.
  • Wilson C; Centre for Epidemiology & Biostatistics, Melbourne School of Population and Global Health University of Melbourne, Parkville, Victoria 3010, Australia.
  • McIntosh J; Centre for Epidemiology & Biostatistics, Melbourne School of Population and Global Health University of Melbourne, Parkville, Victoria 3010, Australia; Department of General Practice and Primary Heath Care, University of Melbourne, Melbourne, Australia.
  • Austin G; Queensland Health, Preventive Health Branch, Prevention Division, Brisbane 4000, Australia.
  • Jiang J; Centre for Epidemiology & Biostatistics, Melbourne School of Population and Global Health University of Melbourne, Parkville, Victoria 3010, Australia.
  • Jenkins M; Centre for Epidemiology & Biostatistics, Melbourne School of Population and Global Health University of Melbourne, Parkville, Victoria 3010, Australia.
Patient Educ Couns ; 130: 108404, 2024 Aug 22.
Article en En | MEDLINE | ID: mdl-39232364
ABSTRACT

OBJECTIVE:

To describe compare and assess expert and consumer evaluations of videos the National Bowel Cancer Screening Program in Australia to inform the future development of effective promotional materials.

METHODS:

From July to November, 2022 consumers (n = 487) were randomly assigned to see 3 of 15 videos and 34 "experts" (i.e., researchers, clinicians, and health promotion specialists) viewed all 15 videos. Participants completed 22 items reflecting positive and negative perceptions and perceived efficacy in encouraging screening participation. Multiple analyses of covariance assessed mean differences in expert and consumer ratings controlling for age and gender differences.

RESULTS:

Experts and consumers reported similar perceptions about videos, with no difference in the degree to which each would encourage kit completion. However, compared to those containing personal stories, experts rated instructional and informational videos significantly lower than consumers in terms of encouraging actions that facilitate kit completion.

CONCLUSIONS:

Experts may underestimate the degree to which information and personal narratives resonate with consumers viewing bowel cancer screening videos. PRACTICAL IMPLICATIONS It is valuable to consult consumers when designing bowel cancer screening promotion and education videos as opposed to relying solely on expert opinion especially in the context of encouraging actions that lead to kit completion.
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Texto completo: 1 Colección: 01-internacional Base de datos: MEDLINE Idioma: En Revista: Patient Educ Couns Año: 2024 Tipo del documento: Article Pais de publicación: Irlanda
Texto completo
Añadir a Mi BVS
Imprimir
XML
PubMed Links
Buscar en Google

Texto completo: 1 Colección: 01-internacional Base de datos: MEDLINE Idioma: En Revista: Patient Educ Couns Año: 2024 Tipo del documento: Article Pais de publicación: Irlanda