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Factors determining curtailment behaviour of youths: moderating role of government policies.
Ahmad, Asad; Garg, Swati; Kirmani, Mohd Danish; Madsen, Dag Øivind.
Afiliación
  • Ahmad A; Department of Management, Jamia Hamdard, New Delhi, India.
  • Garg S; Department of Management, Jamia Hamdard, New Delhi, India.
  • Kirmani MD; School of Management, IILM University, Greater Noida, India.
  • Madsen DØ; Department of Business, Marketing and Law, USN School of Business, University of South-Eastern Norway, Hønefoss, Norway.
Front Psychol ; 15: 1332422, 2024.
Article en En | MEDLINE | ID: mdl-39220402
ABSTRACT

Introduction:

Environmental degradation poses a significant threat, making the comprehension of sustainable behaviour imperative for both environmental and business reasons. Embracing sustainable practices and reducing the unnecessary consumption of resources is essential in our current times. One can be sustainable by focusing on either buying sustainable or green products or by using fewer resources, i.e., by adopting curtailment behaviour. The purpose of this study is to determine various factors and their impact on the curtailment behaviour of youths.

Methods:

We used an exploratory and descriptive research design. Responses were generated from 513 young respondents using a structured questionnaire developed based on the extant literature.

Results:

The structural model findings showed that social norms, eco-concern, and religiosity significantly and positively affect curtailment behaviour. However, we observed no significant influence of financial concern or government policy on curtailment behaviour. We also tested the moderation impact of government policy on the relationship between economic concern and curtailment behaviour. The findings suggest that the relationship between eco-concern and curtailment behaviour is stronger for consumers exhibiting higher commitment to government policy.

Discussion:

It is imperative that politicians exercise critical thought and devise strategies to encourage more sustainable consumer behaviour. With the strains that our world is under now and in the future, we need to unite around a common goal ensuring that our planet is sustainable for coming generations. The study findings are useful for academicians, marketers, and policymakers.
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Texto completo: 1 Colección: 01-internacional Base de datos: MEDLINE Idioma: En Revista: Front Psychol Año: 2024 Tipo del documento: Article País de afiliación: India Pais de publicación: Suiza
Texto completo
Añadir a Mi BVS
Imprimir
XML
PubMed Links
Buscar en Google

Texto completo: 1 Colección: 01-internacional Base de datos: MEDLINE Idioma: En Revista: Front Psychol Año: 2024 Tipo del documento: Article País de afiliación: India Pais de publicación: Suiza