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The Effect of Unhealthy Food Packaging Information Boundaries on Consumer Purchasing Intentions.
Liang, Shichang; He, Junyan; Deng, Wanshan; Cao, Ping; Teng, Lili; Tang, Yu; Lu, Xiaojie; Hu, Feng; Zhang, Tingting; Li, Jingyi.
Afiliación
  • Liang S; School of Business, Guangxi University, Nanning 530004, China.
  • He J; School of Business, Guangxi University, Nanning 530004, China.
  • Deng W; School of Business, Guangxi University, Nanning 530004, China.
  • Cao P; School of Business, Guangxi University, Nanning 530004, China.
  • Teng L; School of Business, Guangxi University, Nanning 530004, China.
  • Tang Y; School of Business, Guangxi University, Nanning 530004, China.
  • Lu X; School of Business, Guangxi University, Nanning 530004, China.
  • Hu F; Talents Service Center of Guangxi Zhuang Autonomous Region, Nanning 530004, China.
  • Zhang T; School of Business, Guangxi University, Nanning 530004, China.
  • Li J; School of Business, Guangxi University, Nanning 530004, China.
Foods ; 13(15)2024 Jul 23.
Article en En | MEDLINE | ID: mdl-39123512
ABSTRACT
Existing studies have examined unhealthy food packaging information, mainly focusing on aspects such as the content, color, and text, whilst paying less attention to the boundaries of information. This paper investigates unhealthy foods through three experiments, revealing that the presence (vs. absence) of packaging information boundaries on unhealthy foods has a negative impact on consumers' purchasing intentions (p = 0.040) (Experiment 1). The feeling of constraint mediates this effect (ß = -0.078, CI [-0.1911, -0.0111]) (Experiment 2). Additionally, consumers with an independent self-construal exhibit reduced purchasing intentions when unhealthy food packaging information boundaries are present (vs. absent) (p < 0.001), whereas those with an interdependent self-construal show increased purchasing intentions under the same conditions (p = 0.024) (Experiment 3). This paper reveals the psychological mechanism and boundary conditions of unhealthy food packaging information boundaries affecting consumers' purchasing intention and provides practical inspiration for government policy-making related to unhealthy food packaging.
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Texto completo: 1 Colección: 01-internacional Base de datos: MEDLINE Idioma: En Revista: Foods Año: 2024 Tipo del documento: Article País de afiliación: China Pais de publicación: Suiza
Texto completo
Añadir a Mi BVS
Imprimir
XML
PubMed Links
Buscar en Google

Texto completo: 1 Colección: 01-internacional Base de datos: MEDLINE Idioma: En Revista: Foods Año: 2024 Tipo del documento: Article País de afiliación: China Pais de publicación: Suiza