Shaping and Designing Health Communication Messages Around Culture in the Kingdom of Saudi Arabia.
Cureus
; 16(7): e63874, 2024 Jul.
Article
en En
| MEDLINE
| ID: mdl-39099912
ABSTRACT
The Kingdom of Saudi Arabia launched several health campaigns tailored to the Saudis' culture over the past few years. These campaigns drew attention toward shifting to and maintaining healthy lifestyles and health-disorder management, particularly diabetes. Almost all the campaigns achieved success stories. These success stories were manifested by fruitful outcomes such as increasing vaccination rates and receiving awards (i.e., the "Marketing Pioneers Award"). This paper presents the development strategy and communicates the most recently culturally adapted health campaigns implemented by the Kingdom of Saudi Arabia Ministry of Health.
Texto completo:
1
Colección:
01-internacional
Base de datos:
MEDLINE
Idioma:
En
Revista:
Cureus
Año:
2024
Tipo del documento:
Article
Pais de publicación:
Estados Unidos