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Reframing social media discourse following the FDA's menthol ban announcement as industry agenda setting rather than public sentiment.
Silver, Nathan A; Kierstead, Elexis C; Emery, Sherry L; Binns, Steven; Guy, Mignonne C; Schillo, Barbara.
Afiliación
  • Silver NA; Truth Initiative Schroeder Institute, Washington, District of Columbia, USA nsilver@truthinitiative.org.
  • Kierstead EC; Truth Initiative Schroeder Institute, Washington, District of Columbia, USA.
  • Emery SL; Public Health, NORC, Chicago, Illinois, USA.
  • Binns S; Public Health, NORC, Chicago, Illinois, USA.
  • Guy MC; African American Studies, Virginia Commonwealth University, Richmond, Virginia, USA.
  • Schillo B; Department of Psychology, Center for the Study of Tobacco Products, Virginia Commonwealth University, Richmond, Virginia, USA.
Tob Control ; 2024 Jul 26.
Article en En | MEDLINE | ID: mdl-39059817
ABSTRACT

BACKGROUND:

The tobacco industry has spent millions of dollars promoting racialised narratives against the US Food and Drug Administration's recently announced ban on menthol as a characterising cigarette flavour. This research investigates racialised narratives in online discourse following the ban's announcement.

METHODS:

Tweets and users responding to the April 2022 menthol ban announcement were content analysed to examine the influence of tobacco industry affiliates and potentially organic African-American/Black (AA/B) users. Next we investigated the extent to which the menthol ban was discussed on AA/B subreddits and used Latent Dirichlet Allocation topic modelling to provide an overview of the menthol ban discussion on Reddit.

RESULTS:

Only 28 (13.9%) tweets by 22 users claimed that the menthol ban would lead to police violence and/or racial discrimination. Of users who tweeted about over-policing, eight (36.4%) had financial connections to the tobacco industry. There were only three tweets receiving a combined seven retweets from potentially organic AA/B users. On Reddit, only two posts with one comment discussed the menthol ban on subreddits dedicated to AA/B issues and culture. Topic modelling showed that the most common topic related to the menthol ban involved the social and political implications of the ban followed by illicit markets and protecting youth.

CONCLUSION:

Tweets claiming a menthol ban will lead to police violence are indicative of industry agenda-setting. The menthol ban was not a prominent topic of discussion in AA/B subreddits although users discussing news and politics expressed concern for how AA/B people would respond to a ban politically.
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Texto completo: 1 Colección: 01-internacional Base de datos: MEDLINE Idioma: En Revista: Tob Control Asunto de la revista: TRANSTORNOS RELACIONADOS COM SUBSTANCIAS Año: 2024 Tipo del documento: Article País de afiliación: Estados Unidos Pais de publicación: Reino Unido
Texto completo
Añadir a Mi BVS
Imprimir
XML
PubMed Links
Buscar en Google

Texto completo: 1 Colección: 01-internacional Base de datos: MEDLINE Idioma: En Revista: Tob Control Asunto de la revista: TRANSTORNOS RELACIONADOS COM SUBSTANCIAS Año: 2024 Tipo del documento: Article País de afiliación: Estados Unidos Pais de publicación: Reino Unido