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Assessing institutional image's influence on student satisfaction and loyalty in Singapore's higher education: A study on higher learning institution students.
Seow, Chuen Wah; Hussain, Talib.
Afiliación
  • Seow CW; School of Media and Communication, Shanghai Jiao Tong University, 800 Dongchuan Road, 2002240, Shanghai, China. Electronic address: brianseowcw@gmail.com.
  • Hussain T; School of Media and Communication, Shanghai Jiao Tong University, 800 Dongchuan Road, 2002240, Shanghai, China; Department of Media Management, University of Religions and Denominations, Qom 37491-13357, Iran; Department of Management Sciences, Karakoram International University, Diamer Campus, GB, Pakistan, 15100. Electronic address: talib.hussain@kiu.edu.pk.
Acta Psychol (Amst) ; 248: 104412, 2024 Aug.
Article en En | MEDLINE | ID: mdl-39053053
ABSTRACT
This research project expands on previous studies to analyze the institutional image from the perspective of higher education students in Singapore. The work builds on extensive prior research and examines the impact of the recent pandemic and lockdowns in Asia, which have increased Singapore's popularity as a study destination for Asian students, particularly from China. Known as the Garden City and one of Asia's wealthiest cities, Singapore has grown significantly due to foreign direct investment and its strategic location near Malaysia and Indonesia. This study aims to identify institutional and city image dimensions in higher education, focusing on three of Singapore's six publicly funded universities. The critical factors examined include Institutional Image, Economic Image, Social Image, Environmental Image, Perceived Educational Quality, and Satisfaction and Loyalty. These factors are crucial for Singapore's goal to become an innovation and talent powerhouse by 2030, aligning with national scientific and technological advancement plans. The research also explores how Singapore competes with traditional study destinations like the USA, Britain, and Australia.
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Texto completo: 1 Colección: 01-internacional Base de datos: MEDLINE Asunto principal: Satisfacción Personal / Estudiantes Límite: Adult / Female / Humans / Male País/Región como asunto: Asia Idioma: En Revista: Acta Psychol (Amst) Año: 2024 Tipo del documento: Article Pais de publicación: Países Bajos

Texto completo: 1 Colección: 01-internacional Base de datos: MEDLINE Asunto principal: Satisfacción Personal / Estudiantes Límite: Adult / Female / Humans / Male País/Región como asunto: Asia Idioma: En Revista: Acta Psychol (Amst) Año: 2024 Tipo del documento: Article Pais de publicación: Países Bajos