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Change in attitudes after a suicide prevention media campaign in the Mid-Norway region.
Mohn, Christine; Haga, Egil; Nilsson, Hanne Sofie Wernoe; Pirkis, Jane; Mehlum, Lars.
Afiliación
  • Mohn C; Institute of Clinical Medicine, National Centre for Suicide Research and Prevention, University of Oslo, Sognsvannsveien 21, Oslo, 0372, Norway. h.c.mohn@medisin.uio.no.
  • Haga E; Norment Centre for Mental Disorders Research, Division of Mental Health and Addiction, Oslo University Hospital, Oslo, Norway. h.c.mohn@medisin.uio.no.
  • Nilsson HSW; Institute of Clinical Medicine, National Centre for Suicide Research and Prevention, University of Oslo, Sognsvannsveien 21, Oslo, 0372, Norway.
  • Pirkis J; Institute of Clinical Medicine, National Centre for Suicide Research and Prevention, University of Oslo, Sognsvannsveien 21, Oslo, 0372, Norway.
  • Mehlum L; Diakonhjemmet Hospital, Oslo, Norway.
BMC Psychiatry ; 24(1): 444, 2024 Jun 14.
Article en En | MEDLINE | ID: mdl-38877487
ABSTRACT

BACKGROUND:

Suicide prevention media campaigns are one way of reaching people at increased suicide risk who would otherwise not seek help. This is the first study of a Norwegian campaign directed both at individuals at risk for suicide and at their social network.

METHODS:

We evaluated a media campaign consisting of outdoor posters, feature articles, film clips, and online banners in print, digital, and social media spread across the Mid-Norway region in late autumn 2022. This campaign material consisted of information about how to seek help for suicide thoughts and mental health problems and how to help a friend in similar situations. Before and after this campaign, 1149 adult individuals living in Mid-Norway participated in a survey on attitudes to suicide, mental ill health, and help-seeking.

RESULTS:

There were only marginal changes in attitudes and help-seeking literacy after the campaign. This result was sustained when controlling for age, sex, and campaign visibility. For males, there were a few changes in the negative direction, i.e. lack of willingness to seek help from family and friends, after the campaign.

CONCLUSION:

We conclude that the campaign did not seem to have the desired effect and suggest ways of improving future regional Norwegian media campaigns.
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Texto completo: 1 Colección: 01-internacional Base de datos: MEDLINE Asunto principal: Prevención del Suicidio / Medios de Comunicación de Masas Límite: Adolescent / Adult / Aged / Female / Humans / Male / Middle aged País/Región como asunto: Europa Idioma: En Revista: BMC Psychiatry Asunto de la revista: PSIQUIATRIA Año: 2024 Tipo del documento: Article País de afiliación: Noruega Pais de publicación: Reino Unido
Texto completo
Añadir a Mi BVS
Imprimir
XML
PubMed Links
Buscar en Google

Texto completo: 1 Colección: 01-internacional Base de datos: MEDLINE Asunto principal: Prevención del Suicidio / Medios de Comunicación de Masas Límite: Adolescent / Adult / Aged / Female / Humans / Male / Middle aged País/Región como asunto: Europa Idioma: En Revista: BMC Psychiatry Asunto de la revista: PSIQUIATRIA Año: 2024 Tipo del documento: Article País de afiliación: Noruega Pais de publicación: Reino Unido