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Investigating the role of green behavior and perceived benefits in shaping green car buying behavior with environmental awareness as a moderator.
Wu, Jie; Ahmad, Sayed Fayaz; Ali, Yasser A; Al-Razgan, Muna; Awwad, Emad Mahrous; Bani Ahmad Ayassrah, Ahmad Y A.
Afiliación
  • Wu J; School of Art and Design, Anyang Institute of Technology, Anyang, Henan Province, China.
  • Ahmad SF; Institute of Business Management, Karachi, Pakistan.
  • Jaweria; Department of Computer Science, University of Gwadar, Pakistan.
  • Ali YA; Department of Computer Engineering, College of Computer and Information Sciences, King Saud University, Riyadh, Saudi Arabia.
  • Al-Razgan M; Department of Software Engineering, College of Computer and Information Sciences, King Saud University, Riyadh, Saudi Arabia.
  • Awwad EM; Department of Electrical Engineering, College of Engineering, King Saud University, Saudi Arabia.
  • Bani Ahmad Ayassrah AYA; Department of Financial and Accounting Science, Middle East University, Amman, 11121, Jordan.
Heliyon ; 10(9): e30098, 2024 May 15.
Article en En | MEDLINE | ID: mdl-38726170
ABSTRACT
As the planet faces the challenge of global warming, every individual and organization must adopt green practices to protect nature. The automobile industry is one of the primary industries which can contribute significantly towards sustainability. This study aims to examine the impact of green behavior and green perceived benefits on the green buying behaviors of automobiles. The research also explores the moderating influence of environmental awareness on the mechanism. The research is based on a quantitative method for which primary data was gathered from 406 respondents across Pakistan, China and Saudi Arabia via Quota-based purposive sampling. The gathered data was analyzed via SmartPLS. The results show that green behavior and perceived benefits positively and significantly influence green buying behavior. The findings also show the moderating role of environmental awareness on green behavior towards green buying and show no impact on the perceived benefits towards buying behavior. The study has practical and theoretical implications for managers, researchers, policymakers and institutions in the context of green automobile development and businesses. The study also contributes to the attainment of sustainable development goals.
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Texto completo: 1 Colección: 01-internacional Base de datos: MEDLINE Idioma: En Revista: Heliyon Año: 2024 Tipo del documento: Article País de afiliación: China Pais de publicación: Reino Unido
Texto completo
Añadir a Mi BVS
Imprimir
XML
PubMed Links
Buscar en Google

Texto completo: 1 Colección: 01-internacional Base de datos: MEDLINE Idioma: En Revista: Heliyon Año: 2024 Tipo del documento: Article País de afiliación: China Pais de publicación: Reino Unido