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Unperceived, the impact of information gap design plateware on food waste.
Zhang, Siyue; Su, Lexin; Hu, Yuanxin; Wu, Hairu; Liang, Fuqun; Zhang, Wei; He, Xianyou; Wu, Chenjing.
Afiliación
  • Zhang S; Key Laboratory of Brain, Cognition and Education Sciences (South China Normal University), Ministry of Education, China; School of Psychology, South China Normal University, 510631, Guangzhou, China; Center for Studies of Psychological Application, South China Normal University, 510631, Guangzhou, C
  • Su L; Key Laboratory of Brain, Cognition and Education Sciences (South China Normal University), Ministry of Education, China; School of Psychology, South China Normal University, 510631, Guangzhou, China; Center for Studies of Psychological Application, South China Normal University, 510631, Guangzhou, C
  • Hu Y; Key Laboratory of Brain, Cognition and Education Sciences (South China Normal University), Ministry of Education, China; School of Psychology, South China Normal University, 510631, Guangzhou, China; Center for Studies of Psychological Application, South China Normal University, 510631, Guangzhou, C
  • Wu H; Key Laboratory of Brain, Cognition and Education Sciences (South China Normal University), Ministry of Education, China; School of Psychology, South China Normal University, 510631, Guangzhou, China; Center for Studies of Psychological Application, South China Normal University, 510631, Guangzhou, C
  • Liang F; Key Laboratory of Brain, Cognition and Education Sciences (South China Normal University), Ministry of Education, China; School of Psychology, South China Normal University, 510631, Guangzhou, China; Center for Studies of Psychological Application, South China Normal University, 510631, Guangzhou, C
  • Zhang W; Key Laboratory of Brain, Cognition and Education Sciences (South China Normal University), Ministry of Education, China; School of Psychology, South China Normal University, 510631, Guangzhou, China; Center for Studies of Psychological Application, South China Normal University, 510631, Guangzhou, C
  • He X; Key Laboratory of Brain, Cognition and Education Sciences (South China Normal University), Ministry of Education, China; School of Psychology, South China Normal University, 510631, Guangzhou, China; Center for Studies of Psychological Application, South China Normal University, 510631, Guangzhou, C
  • Wu C; Key Laboratory of Brain, Cognition and Education Sciences (South China Normal University), Ministry of Education, China; School of Psychology, South China Normal University, 510631, Guangzhou, China; Center for Studies of Psychological Application, South China Normal University, 510631, Guangzhou, C
Appetite ; 199: 107388, 2024 Aug 01.
Article en En | MEDLINE | ID: mdl-38697220
ABSTRACT
Curiosity is a powerful motivator of behaviour. Although there have been some studies pertaining to the application of curiosity in the realm of food, research examining the potential to influence consumer food waste behaviour through the induction of curiosity is lacking. This study conducted two onsite dining experiments to explore the role and mechanism of curiosity in reducing food waste in a real dining environment by utilising an information gap design in tableware to induce participants' curiosity. Experiment 1 investigated the differences in food waste between participants using bowls with an information gap design and those using bowls with no information gap (blank bowls). Experiment 2 further controlled for other variables that could potentially influence the outcomes between bowls with and without information gaps; the latter displayed complete text externally. The results of both experiments consistently demonstrated a significant reduction in participants' food waste when utilising utensils with an information gap design. Moreover, we conducted an exploratory analysis combining these two experiments to examine the mediating mechanisms involved. Furthermore, the exploratory analysis suggested the mediating mechanism of curiosity elicited by the information gap design, ultimately leading to a decrease in food waste. This study presents a potential avenue for a simple and innovative approach for mitigating food waste.
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Texto completo: 1 Colección: 01-internacional Base de datos: MEDLINE Asunto principal: Comportamiento del Consumidor Límite: Adolescent / Adult / Female / Humans / Male Idioma: En Revista: Appetite Año: 2024 Tipo del documento: Article Pais de publicación: Reino Unido
Texto completo
Añadir a Mi BVS
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XML
PubMed Links
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Texto completo: 1 Colección: 01-internacional Base de datos: MEDLINE Asunto principal: Comportamiento del Consumidor Límite: Adolescent / Adult / Female / Humans / Male Idioma: En Revista: Appetite Año: 2024 Tipo del documento: Article Pais de publicación: Reino Unido