Confidence in research findings depends on theory.

Gal, David; Sternthal, Brian; Calder, Bobby J

Gal, David; Sternthal, Brian; Calder, Bobby J.

Afiliación

Gal D; Department of Marketing, University of Illinois Chicago, Chicago, IL, USA davidgal@uic.edu.
Sternthal B; Department of Marketing, Northwestern University, Evanston, IL, USA bst047@kellogg.northwestern.edu; calder@kellogg.northwestern.edu.
Calder BJ; Department of Marketing, Northwestern University, Evanston, IL, USA bst047@kellogg.northwestern.edu; calder@kellogg.northwestern.edu.

Behav Brain Sci ; 47: e41, 2024 Feb 05.

Article en En | MEDLINE | ID: mdl-38311465

ABSTRACT

ABSTRACT

Almaatouq et al. view the purpose of research is to map variable-to-variable relationships (e.g., the effect of X on Y). They also view theory as this mapping of variable-to-variable relationships rather than an explanation of why the relationships occur. However, it is theory as explanation that allows us to reconcile disparate findings and that should guide application.

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Texto completo: 1 Colección: 01-internacional Base de datos: MEDLINE Tipo de estudio: Diagnostic_studies Idioma: En Revista: Behav Brain Sci Año: 2024 Tipo del documento: Article Pais de publicación: Reino Unido

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