Factors influencing consumers' intention to donate blood: A South African perspective.

Matubatuba, Relebohiseng; Strydom, Nadine; Lunanga, N Benedicte; Martin, Jesse D

Matubatuba, Relebohiseng; Strydom, Nadine; Lunanga, N Benedicte; Martin, Jesse D.

Afiliación

Matubatuba R; Department of Marketing Management, School of Consumer Intelligence and Information Systems, University of Johannesburg, Johannesburg, South Africa.
Strydom N; Department of Marketing Management, School of Consumer Intelligence and Information Systems, University of Johannesburg, Johannesburg, South Africa.
Lunanga NB; Department of Marketing Management, School of Consumer Intelligence and Information Systems, University of Johannesburg, Johannesburg, South Africa.
Martin JD; Department of Marketing Management, School of Consumer Intelligence and Information Systems, University of Johannesburg, Johannesburg, South Africa.

Health Mark Q ; 41(1): 71-94, 2024.

Article en En | MEDLINE | ID: mdl-38019606

Asunto(s)

Comportamiento del Consumidor; Intención; Humanos; Reproducibilidad de los Resultados; Sudáfrica; Encuestas y Cuestionarios

Palabras clave

Blood donation; health marketing; norm activation model; personal norms; pro-social behaviour; social marketing

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Texto completo: 1 Colección: 01-internacional Base de datos: MEDLINE Asunto principal: Comportamiento del Consumidor / Intención Límite: Humans País/Región como asunto: Africa Idioma: En Revista: Health Mark Q Año: 2024 Tipo del documento: Article País de afiliación: Sudáfrica Pais de publicación: Reino Unido

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