Editorial: Understanding social and psychological effects of social media on contemporary digital consumers.

Zeng, Kevin J; Wang, Cheng-Lu; Yang, Morgan X; Li, Gang

Zeng, Kevin J; Wang, Cheng-Lu; Yang, Morgan X; Li, Gang.

Afiliación

Zeng KJ; Department of Marketing, School of Business, The Hang Seng University of Hong Kong, New Territories, Hong Kong SAR, China.
Wang CL; Marketing Department, Pompea College of Business, University of New Haven, West Haven, CT, United States.
Yang MX; Department of Marketing, School of Business, The Hang Seng University of Hong Kong, New Territories, Hong Kong SAR, China.
Li G; School of Management and Economics, North China University of Water Resources and Electric Power, Zhengzhou, Henan, China.

Front Psychol ; 14: 1213731, 2023.

Article en En | MEDLINE | ID: mdl-37842722

Palabras clave

community-based behavior; digital consumers; live streaming; social media communications; social media influencers; social media marketing

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Texto completo: 1 Colección: 01-internacional Base de datos: MEDLINE Idioma: En Revista: Front Psychol Año: 2023 Tipo del documento: Article País de afiliación: China Pais de publicación: Suiza

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