The Effect of Vice-Virtue Bundles on Consumers' Purchase Intentions for Vice Packaged Foods: Evidence from Randomized Experiments.

Yu, Yating; Sun, Zhaoyang; Feng, Chao; Xiao, Xiang; Hou, Yubo

Yu, Yating; Sun, Zhaoyang; Feng, Chao; Xiao, Xiang; Hou, Yubo.

Afiliación

Yu Y; School of Management, Zhejiang University, Hangzhou 310058, China.
Sun Z; School of Psychological and Cognitive Sciences, Peking University, Beijing 100871, China.
Feng C; School of Psychological and Cognitive Sciences, Peking University, Beijing 100871, China.
Xiao X; Beijing Key Laboratory of Behavior and Mental Health, Peking University, Beijing 100871, China.
Hou Y; School of Psychological and Cognitive Sciences, Peking University, Beijing 100871, China.

Foods ; 12(17)2023 Aug 31.

Article en En | MEDLINE | ID: mdl-37685203

Palabras clave

bundles; healthiness; packaged food; purchase intention; regulatory focus; vice; virtue

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Texto completo: 1 Colección: 01-internacional Base de datos: MEDLINE Tipo de estudio: Clinical_trials Idioma: En Revista: Foods Año: 2023 Tipo del documento: Article País de afiliación: China Pais de publicación: Suiza

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