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The role of individual differences in resistance to persuasion on memory for political advertisements.
Miller, Stuart S; Hutson, John P; Strain, Megan L; Smith, Tim J; Palavamäki, Maria; Loschky, Lester C; Saucier, Donald A.
Afiliación
  • Miller SS; Department of Psychological Sciences, Kansas State University, Manhattan, KS, United States.
  • Hutson JP; Department of Psychological Sciences, Kansas State University, Manhattan, KS, United States.
  • Strain ML; Psychology, University of Nebraska at Kearney, Kearney, NE, United States.
  • Smith TJ; Department of Psychological Sciences, University of London Birkbeck College, London, United Kingdom.
  • Palavamäki M; Department of Media, Aalto University, Otakaari, Finland.
  • Loschky LC; Department of Psychological Sciences, Kansas State University, Manhattan, KS, United States.
  • Saucier DA; Department of Psychological Sciences, Kansas State University, Manhattan, KS, United States.
Front Psychol ; 14: 1196209, 2023.
Article en En | MEDLINE | ID: mdl-37621945
When people see political advertisements on a polarized issue they take a stance on, what factors influence how they respond to and remember the adverts contents? Across three studies, we tested competing hypotheses about how individual differences in social vigilantism (i.e., attitude superiority) and need for cognition relate to intentions to resist attitude change and memory for political advertisements concerning abortion. In Experiments 1 and 2, we examined participants' intentions to use resistance strategies to preserve their pre-existing attitudes about abortion, by either engaging against opposing opinions or disengaging from them. In Experiment 3, we examined participants' memory for information about both sides of the controversy presented in political advertisements. Our results suggest higher levels of social vigilantism are related to greater intentions to counterargue and better memory for attitude-incongruent information. These findings extend our understanding of individual differences in how people process and respond to controversial social and political discourse.
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Texto completo: 1 Colección: 01-internacional Base de datos: MEDLINE Idioma: En Revista: Front Psychol Año: 2023 Tipo del documento: Article País de afiliación: Estados Unidos Pais de publicación: Suiza
Texto completo
Añadir a Mi BVS
Imprimir
XML
PubMed Links
Buscar en Google

Texto completo: 1 Colección: 01-internacional Base de datos: MEDLINE Idioma: En Revista: Front Psychol Año: 2023 Tipo del documento: Article País de afiliación: Estados Unidos Pais de publicación: Suiza