The Rise of Facial Palsy on Social Media Over the Last 5 Years.

Knoedler, Leonard; Knoedler, Samuel; Chartier, Christian; Panayi, Adriana C; Orgill, Dennis P; Moog, Philipp; Oezdemir, Berkin; von Isenburg, Sarah; Studier-Fischer, Alexander; Prantl, Lukas; Kehrer, Andreas

Knoedler, Leonard; Knoedler, Samuel; Chartier, Christian; Panayi, Adriana C; Orgill, Dennis P; Moog, Philipp; Oezdemir, Berkin; von Isenburg, Sarah; Studier-Fischer, Alexander; Prantl, Lukas; Kehrer, Andreas.

Afiliación

Knoedler L; Department of Plastic, Hand and Reconstructive Surgery, University Hospital Regensburg, Regensburg, Germany.
Knoedler S; Department of Surgery, Division of Plastic Surgery, Brigham and Women's Hospital, Harvard Medical School, Boston, MA.
Chartier C; Department for Plastic Surgery and Hand Surgery, Klinikum Rechts der Isar, Technical University of Munich, Munich, Germany.
Panayi AC; McGill University Faculty of Medicine, Montreal, Canada.
Orgill DP; Department of Surgery, Division of Plastic Surgery, Brigham and Women's Hospital, Harvard Medical School, Boston, MA.
Moog P; Department of Surgery, Division of Plastic Surgery, Brigham and Women's Hospital, Harvard Medical School, Boston, MA.
Oezdemir B; Department for Plastic Surgery and Hand Surgery, Klinikum Rechts der Isar, Technical University of Munich, Munich, Germany.
von Isenburg S; Department of General, Visceral, and Transplantation Surgery, University Hospital Heidelberg, Heidelberg.
Studier-Fischer A; Practice for Plastic and Aesthetic Surgery Munich, Munich, Germany.
Prantl L; Department of General, Visceral, and Transplantation Surgery, University Hospital Heidelberg, Heidelberg.
Kehrer A; Department of Plastic, Hand and Reconstructive Surgery, University Hospital Regensburg, Regensburg, Germany.

J Craniofac Surg ; 34(2): 564-570, 2023.

Article en En | MEDLINE | ID: mdl-36730871

RESUMEN

BACKGROUND: Social media (SoMe) has become a powerful platform for distributing health information. Facial palsy (FP) results in functional and social impairment and lowers quality of life. Social media may help to raise awareness of FP sequalae. This study aims to determine the FP information growth on SoMe platforms and parameters that influence user engagement on FP content. METHODS: Five commonly used SoMe platforms (Facebook, Instagram, TikTok, Twitter, and Reddit) were analyzed. Data on 18 FP hashtags and their social interaction parameters (posts, likes, reaches, comments, shares, language, and country of origin) over the past 5 years (July 31, 2016, to July 31, 2021) were collected. In-depth account analysis was performed on the 5 most popular Instagram profiles associated with FP. RESULTS: The annual growth curve was positive on each platform. Facial Palsy Awareness Week 2021 trended best on TikTok. Facebook accumulated 315,411 likes and 1,922,678 reaches on 8356 posts. On Instagram, 24,968 posts gathered 4,904,124 likes and 9,215,852 reaches. TikTok users interacted on 3565 posts, accumulating 4,304,155 likes and 4,200,368 reaches. The implementation of reels ( P <0.001) and the profile host interacting with their followers by liking ( P <0.001) and replying ( P <0.001) to users' comments significantly increased the engagement rate. CONCLUSIONS: Facial palsy is of increasing interest on SoMe. Facial palsy surgeons may post reels, interact with their community, and engage into FPAW to promote user engagement.

Asunto(s)

Parálisis Facial; Medios de Comunicación Sociales; Cirujanos; Humanos; Calidad de Vida; Lenguaje

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Texto completo: 1 Colección: 01-internacional Base de datos: MEDLINE Asunto principal: Parálisis Facial / Medios de Comunicación Sociales / Cirujanos Aspecto: Patient_preference Límite: Humans Idioma: En Revista: J Craniofac Surg Asunto de la revista: ODONTOLOGIA Año: 2023 Tipo del documento: Article País de afiliación: Alemania Pais de publicación: Estados Unidos

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