Can new healthy luxury food products accelerate short food supply chain formation via social media marketing in high-income countries?

Wiedenroth, Christoph F; Otter, Verena

Wiedenroth, Christoph F; Otter, Verena.

Afiliación

Wiedenroth CF; Department of Agricultural Economics and Rural Development, University of Goettingen, Platz der Goettinger Sieben 5, 37073 Goettingen, Germany.
Otter V; Business Management & Organisation Group, Wageningen University, Hollandseweg 1, 6706 KN Wageningen, The Netherlands.

Agric Food Econ ; 10(1): 31, 2022.

Article en En | MEDLINE | ID: mdl-36530963

Palabras clave

Agricultural digitalization; Food quality perception; Measurement of media trust; New healthy luxury food products; Short food supply chains; Social media marketing; Superfoods

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Texto completo: 1 Colección: 01-internacional Base de datos: MEDLINE Idioma: En Revista: Agric Food Econ Año: 2022 Tipo del documento: Article País de afiliación: Alemania Pais de publicación: Alemania

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