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Content Analysis of #Postpartumbody Images Posted to Instagram.
Gow, Megan L; Jebeile, Hiba; Lister, Natalie B; Roth, Heike; Skouteris, Helen; Bergmeier, Heidi.
Afiliación
  • Gow ML; Children's Hospital Westmead Clinical School, The University of Sydney, Sydney, NSW 2145, Australia.
  • Jebeile H; Discipline of Paediatrics, School of Clinical Medicine, The University of New South Wales, Sydney, NSW 2031, Australia.
  • Lister NB; Children's Hospital Westmead Clinical School, The University of Sydney, Sydney, NSW 2145, Australia.
  • Roth H; The Institute of Endocrinology and Diabetes, The Children's Hospital at Westmead, Sydney, NSW 2145, Australia.
  • Skouteris H; Children's Hospital Westmead Clinical School, The University of Sydney, Sydney, NSW 2145, Australia.
  • Bergmeier H; The Institute of Endocrinology and Diabetes, The Children's Hospital at Westmead, Sydney, NSW 2145, Australia.
Healthcare (Basel) ; 10(9)2022 Sep 19.
Article en En | MEDLINE | ID: mdl-36141414
Understanding the imagery on social media targeting postpartum women is an important step in determining the utility of Instagram as a potential avenue for targeting public health messages to this group. This study (1) describes the content of images on Instagram tagged with #postpartumbody and; (2) compares images from 'Top' posts ('trending' or 'popular') with 'Recent' posts. 600 images tagged with #postpartumbody (300 'Top' and 300 'Recent') were systematically captured from Instagram and coded using a predefined framework. Images of women were coded for adiposity, muscularity, pose and attire. Chi-square tests were used to compare 'Top' and 'Recent' posts. Most (n = 409) images were of a woman who generally had low/average adiposity (91%) and little-to-none/some visible muscle definition (93%). Most women (52%) were posing in a non-specific manner, 5% were posing to accentuate a postpartum body feature and 40% were wearing fitness attire. Compared with 'Recent', 'Top' posts were less likely to be text-focused (p < 0.001), photos of food (p < 0.001) or linked to a product/program (p < 0.001). Women of lower adiposity are more likely to post images of themselves on Instagram tagged with #postpartumbody than women of higher adiposity, which may reflect increased body pride in this group, but could reduce body satisfaction for some viewers. Conveying health information on Instagram may be necessary to interrupt potentially harmful content.
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Texto completo: 1 Colección: 01-internacional Base de datos: MEDLINE Idioma: En Revista: Healthcare (Basel) Año: 2022 Tipo del documento: Article País de afiliación: Australia Pais de publicación: Suiza
Texto completo
Añadir a Mi BVS
Imprimir
XML
PubMed Links
Buscar en Google

Texto completo: 1 Colección: 01-internacional Base de datos: MEDLINE Idioma: En Revista: Healthcare (Basel) Año: 2022 Tipo del documento: Article País de afiliación: Australia Pais de publicación: Suiza