Institutional Pressures and Servitization Paradox: The Moderating Effect of Organizational Identity Orientations.

Wang, Hui; Lu, Xiaojing; Hu, Chaping; Wang, Haijun

Wang, Hui; Lu, Xiaojing; Hu, Chaping; Wang, Haijun.

Afiliación

Wang H; Center for Brand and Advertising Research, School of Media and Communication, Wuhan Textile University, Wuhan, China.
Lu X; Department of Marketing, School of Business Administration, Jimei University, Xiamen, China.
Hu C; Department of Marketing, School of Politics and Economic Management, Guizhou Minzu University, Guiyang, China.
Wang H; Center for Brand and Advertising Research, School of Media and Communication, Wuhan Textile University, Wuhan, China.

Front Psychol ; 13: 901732, 2022.

Article en En | MEDLINE | ID: mdl-35846713

Palabras clave

enterprise's performances; institutional pressures; manufacturing servatization; organizational identity orientations; servitization paradox

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Texto completo: 1 Colección: 01-internacional Base de datos: MEDLINE Tipo de estudio: Guideline Idioma: En Revista: Front Psychol Año: 2022 Tipo del documento: Article País de afiliación: China Pais de publicación: Suiza

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