Impact of Online Advertisement on Customer Satisfaction With the Mediating Effect of Brand Knowledge.

Salameh, Anas A; Ijaz, Mahrukh; Omar, Abdullah Bin; Zia Ul Haq, Hafiz Muhammad

Salameh, Anas A; Ijaz, Mahrukh; Omar, Abdullah Bin; Zia Ul Haq, Hafiz Muhammad.

Afiliación

Salameh AA; Department of Management Information Systems, College of Business Administration Prince Sattam Bin Abdulaziz University, Al-Kharj, Saudi Arabia.
Ijaz M; Institute of Banking and Finance, Bahauddin Zakariya University, Multan, Pakistan.
Omar AB; Department of Business Administration, National College of Business Administration and Economics (NCBA&E), Lahore, Pakistan.
Zia Ul Haq HM; Institute of Banking and Finance, Bahauddin Zakariya University, Multan, Pakistan.

Front Psychol ; 13: 919656, 2022.

Article en En | MEDLINE | ID: mdl-35846604

Palabras clave

Pakistan; brand knowledge; customer satisfaction; online advertisement; social media marketing

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Texto completo: 1 Colección: 01-internacional Base de datos: MEDLINE Tipo de estudio: Qualitative_research Idioma: En Revista: Front Psychol Año: 2022 Tipo del documento: Article País de afiliación: Arabia Saudita Pais de publicación: Suiza

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