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Neural Correlates Underlying Social-Cue-Induced Value Change.
Terenzi, Damiano; Madipakkam, Apoorva R; Molter, Felix; Mohr, Peter N C; Losecaat Vermeer, Annabel B; Liu, Lu; Park, Soyoung Q.
Afiliación
  • Terenzi D; Department of Decision Neuroscience and Nutrition, German Institute of Human Nutrition, Potsdam-Rehbrücke, 14558 Germany damianoterenzi@gmail.com soyoung.q.park@gmail.com.
  • Madipakkam AR; Charité-Universitätsmedizin, Corporate member of Freie Universität Berlin, Humboldt-Universität zu Berlin, and Berlin Institute of Health, Berlin Neuroscience Research Center, 10117 Berlin, Germany.
  • Molter F; Deutsches Zentrum für Diabetesforschung, 85764 Neuherberg, Germany.
  • Mohr PNC; Department of Psychology, University of Lübeck, 23562 Lübeck, Germany.
  • Losecaat Vermeer AB; School of Business and Economics, Freie Universität Berlin, 14195 Berlin, Germany.
  • Liu L; Center for Cognitive Neuroscience, Freie Universität Berlin, 14195 Berlin, Germany.
  • Park SQ; Wissenschaftszentrum Berlin Social Science Center, D-10785 Berlin, Germany.
J Neurosci ; 42(32): 6276-6284, 2022 08 10.
Article en En | MEDLINE | ID: mdl-35794013
As humans are social beings, human behavior and cognition are fundamentally shaped by information provided by peers, making human subjective value for rewards prone to be manipulated by perceived social information. Even subtle nonverbal social information, such as others' eye gazes, can influence value assignment, such as food value. In this study, we investigate the neural underpinnings of how gaze cues modify participants' food value (both genders) by means of functional magnetic resonance imaging. During the gaze-cuing task, food items were repeatedly presented either while others looked at them or while they were ignored by others. We determined participants' food values by assessing their willingness to pay before and after a standard gaze-cuing training. Results revealed that participants were willing to pay significantly more for food items that were attended to by others compared with the unattended to food items. Neural data showed that differences in subjective values between the two conditions were accompanied by enhanced activity in the inferior frontal gyrus, middle temporal gyrus, and caudate after food items were attended to. Furthermore, the functional connectivity between the caudate and the angular gyrus precisely predicted the individual differences in the preference shift. Our results unveil the key neural mechanism underlying the influence of social cues on the subjective value of food and highlight the crucial role of social context in shaping subjective value for food rewards in human.SIGNIFICANCE STATEMENT We investigated how social information like others' gaze toward foods affects individuals' food value. We found that individuals more often choose food items that were looked at by another person compared with food items that were ignored. Using neuroimaging, we showed that this increased value for attended to food items was associated with higher brain activity in the inferior frontal gyrus, middle temporal gyrus, and caudate. Furthermore, functional connectivity between the caudate and the angular gyrus was associated with individual differences in values for food items that were attended to by others versus being ignored. These findings provide novel insights into how the brain integrates social information into food value and could suggest possible interventions like using gaze cuing to promote healthier food choices.
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Texto completo: 1 Colección: 01-internacional Base de datos: MEDLINE Asunto principal: Señales (Psicología) / Fijación Ocular Tipo de estudio: Prognostic_studies Aspecto: Patient_preference Límite: Female / Humans / Male Idioma: En Revista: J Neurosci Año: 2022 Tipo del documento: Article Pais de publicación: Estados Unidos

Texto completo: 1 Colección: 01-internacional Base de datos: MEDLINE Asunto principal: Señales (Psicología) / Fijación Ocular Tipo de estudio: Prognostic_studies Aspecto: Patient_preference Límite: Female / Humans / Male Idioma: En Revista: J Neurosci Año: 2022 Tipo del documento: Article Pais de publicación: Estados Unidos