COVID-19 and social media communication strategies: A comparative study of the effectiveness of Facebook posts during the lockdown and the "new normal" in the airline industry.

Prados-Peña, Mª Belén; Crespo-Almendros, Esmeralda; Porcu, Lucía

Prados-Peña, Mª Belén; Crespo-Almendros, Esmeralda; Porcu, Lucía.

Afiliación

Prados-Peña MB; University of Granada, Department of Marketing and Market Research, Faculty of Economics and Business Administration, Campus de Cartuja, s/n, 18071, Granada, Spain.
Crespo-Almendros E; University of Granada, Department of Marketing and Market Research, Faculty of Economics and Business Administration, Campus de Cartuja, s/n, 18071, Granada, Spain.
Porcu L; University of Granada, Department of Marketing and Market Research, Faculty of Economics and Business Administration, Campus de Cartuja, s/n, 18071, Granada, Spain.

J Air Transp Manag ; 103: 102255, 2022 Aug.

Article en En | MEDLINE | ID: mdl-35784583

Palabras clave

Air Europa; Airlines. iberia; COVID-19; Consumer brand engagement; Social media marketing

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Texto completo: 1 Colección: 01-internacional Base de datos: MEDLINE Tipo de estudio: Prognostic_studies Idioma: En Revista: J Air Transp Manag Año: 2022 Tipo del documento: Article País de afiliación: España Pais de publicación: Reino Unido

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