Effect of Serendipity in an Encounter on Purchase Intention of Unexpected Products.

Liang, Shichang; Chu, Yuxuan; Zhang, Min; Li, Rulan; Lan, Bin; He, Lingling

Liang, Shichang; Chu, Yuxuan; Zhang, Min; Li, Rulan; Lan, Bin; He, Lingling.

Afiliación

Liang S; College of Business Administration, Guangxi University, Nanning, China.
Chu Y; College of Business Administration, Guangxi University, Nanning, China.
Zhang M; College of Business Administration, Guangxi University, Nanning, China.
Li R; College of Business Administration, Guangxi University, Nanning, China.
Lan B; College of Business Administration, Guangxi University, Nanning, China.
He L; College of Economics and Management, Nanning Normal University, Nanning, China.

Front Psychol ; 13: 848907, 2022.

Article en En | MEDLINE | ID: mdl-35432132

Palabras clave

perceived risk (PR); purchase intention (PI); regulatory focus; serendipity; unexpected products

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Texto completo: 1 Colección: 01-internacional Base de datos: MEDLINE Tipo de estudio: Guideline Idioma: En Revista: Front Psychol Año: 2022 Tipo del documento: Article País de afiliación: China Pais de publicación: Suiza

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