Your browser doesn't support javascript.
loading
Perceptions of using infographics for scientific communication on social media for COVID-19 topics: a survey study.
Lee, Seung Heyck; Pandya, Rudra Kashyap; Hussain, Junayd Sajid; Lau, Rebecca Jennifer; Chambers, Emily Anne Brock; Geng, Apple; Jin, Bernie Xiong; Zhou, Oliver; Wu, Tingting; Barr, Lauren; Junop, Murray.
Afiliación
  • Lee SH; Schulich School of Medicine & Dentistry, Western University, London, Canada.
  • Pandya RK; Schulich School of Medicine & Dentistry, Western University, London, Canada.
  • Hussain JS; Schulich School of Medicine & Dentistry, Western University, London, Canada.
  • Lau RJ; School of Epidemiology and Public Health, University of Ottawa, Ottawa, Canada.
  • Chambers EAB; Schulich School of Medicine & Dentistry, Western University, London, Canada.
  • Geng A; Richard Ivey School of Business, Western University, London, Canada.
  • Jin BX; Faculty of Information and Media Studies, Western University, London, Canada.
  • Zhou O; Schulich School of Medicine & Dentistry, Western University, London, Canada.
  • Wu T; Schulich School of Medicine & Dentistry, Western University, London, Canada.
  • Barr L; Schulich School of Medicine & Dentistry, Western University, London, Canada.
  • Junop M; Schulich School of Medicine & Dentistry, Western University, London, Canada.
J Vis Commun Med ; 45(2): 39-47, 2022 Apr.
Article en En | MEDLINE | ID: mdl-35341427
Navigating for accurate information, especially health- and science-related content, on social media has been challenging during the COVID-19 pandemic. Although infographics are a popular medium for simplifying text-based information into visual components, their usefulness during a global health crisis has not been explored. The study aims to explore the perceptions of infographics in conveying scientific information related to COVID-19 on social media. Following a social media campaign that published COVID-19 related infographics from May to August 2020, a cross-sectional survey was administered to social media users, primarily students from Western University. Several questions asked respondents to make comparisons with written articles when reporting their perceptions of infographics. Seventy-three percent of students from 361 responses belonged to health-related academic backgrounds. Seventy-two percent felt more likely to share infographics than written articles on social media due to the visual appeal. Nearly 90% felt it was easier to navigate through complicated science and that more scientists should use infographics on social media. Educational background did not influence the perceived usefulness of infographics in understanding scientific information. Infographics are perceived favourably in conveying scientific information about COVID-19 on social media. Findings from this study can inform communication strategies during a pandemic and, more broadly, global crises.
Asunto(s)
Palabras clave
Texto completo
Añadir a Mi BVS
Imprimir
XML
PubMed Links
Buscar en Google

Texto completo: 1 Colección: 01-internacional Base de datos: MEDLINE Asunto principal: Medios de Comunicación Sociales / COVID-19 Tipo de estudio: Observational_studies / Prevalence_studies / Risk_factors_studies Límite: Humans Idioma: En Revista: J Vis Commun Med Asunto de la revista: FOTOGRAFIA Año: 2022 Tipo del documento: Article País de afiliación: Canadá Pais de publicación: Reino Unido
Texto completo
Añadir a Mi BVS
Imprimir
XML
PubMed Links
Buscar en Google

Texto completo: 1 Colección: 01-internacional Base de datos: MEDLINE Asunto principal: Medios de Comunicación Sociales / COVID-19 Tipo de estudio: Observational_studies / Prevalence_studies / Risk_factors_studies Límite: Humans Idioma: En Revista: J Vis Commun Med Asunto de la revista: FOTOGRAFIA Año: 2022 Tipo del documento: Article País de afiliación: Canadá Pais de publicación: Reino Unido