Message Sidedness in Health Claims: Roles of Mood State, Product Involvement, and Self-Rated Health Status.
Front Nutr
; 8: 729370, 2021.
Article
en En
| MEDLINE
| ID: mdl-34970574
Most of the previous studies with respect to message sidedness mainly focus on the effect of message sidedness in advertising on behavior of consumers and it is unknown how consumers respond to different message sidedness when a one-sided or two-sided message in claims shown on the package of a healthy food product. This study explores the underlying mechanisms how consumers respond to different message sidedness in claims. The results indicate that two-sided messages in claims are more persuasive than one-sided messages because they pass the "sufficiency threshold." In addition, the results of this article show that mood state, product involvement, and self-rated health of individuals moderate the relationship between message sidedness in claims and product evaluation.
Texto completo:
1
Colección:
01-internacional
Base de datos:
MEDLINE
Aspecto:
Patient_preference
Idioma:
En
Revista:
Front Nutr
Año:
2021
Tipo del documento:
Article
País de afiliación:
Taiwán
Pais de publicación:
Suiza