The Application of the Principles of Responsible AI on Social Media Marketing for Digital Health.

Liu, Rui; Gupta, Suraksha; Patel, Parth

Liu, Rui; Gupta, Suraksha; Patel, Parth.

Afiliación

Liu R; Newcastle University Business School, Newcastle University, 5 Barrack Road, Newcastle upon Tyne, NE14SE Tyne and Wear UK.
Gupta S; Newcastle University Business School, Newcastle University, 5 Barrack Road, Newcastle upon Tyne, NE14SE Tyne and Wear UK.
Patel P; Discipline of Management & Human Resources, Australian Institute of Business, 1 King William Street, Adelaide, 5000 South Australia Australia.

Inf Syst Front ; : 1-25, 2021 Sep 13.

Article en En | MEDLINE | ID: mdl-34539226

Palabras clave

Consumer trust theory; Digital health; Information sharing theory; Responsible AI; Social media marketing; Technology acceptance model

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Texto completo: 1 Colección: 01-internacional Base de datos: MEDLINE Tipo de estudio: Prognostic_studies / Qualitative_research Aspecto: Ethics Idioma: En Revista: Inf Syst Front Año: 2021 Tipo del documento: Article Pais de publicación: Estados Unidos

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