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Why Do Consumers Intend to Purchase Natural Food? Integrating Theory of Planned Behavior, Value-Belief-Norm Theory, and Trust.
Carfora, Valentina; Cavallo, Carla; Catellani, Patrizia; Del Giudice, Teresa; Cicia, Gianni.
Afiliación
  • Carfora V; Department of Psychology, Catholic University of the Sacred Heart, Largo Agostino Gemelli, 1, 20133 Milan, Italy.
  • Cavallo C; Department of Agricultural Sciences, University of Naples Federico II, Via Università 100, 80055 Portici, Italy.
  • Catellani P; Department of Psychology, Catholic University of the Sacred Heart, Largo Agostino Gemelli, 1, 20133 Milan, Italy.
  • Del Giudice T; Department of Agricultural Sciences, University of Naples Federico II, Via Università 100, 80055 Portici, Italy.
  • Cicia G; Department of Agricultural Sciences, University of Naples Federico II, Via Università 100, 80055 Portici, Italy.
Nutrients ; 13(6)2021 Jun 01.
Article en En | MEDLINE | ID: mdl-34205879
Natural labels are increasingly present in the market and appreciated by consumers, despite formal regulation still missing. Knowing the psychosocial factors that may predict natural food choice may be useful to understand what drives consumers to choose this category of food. We analyzed the antecedents of consumers' intention to purchase natural food, testing a theoretical model that integrates the theory of planned behavior (TPB), the value-belief-norm (VBN) theory, and consumers' trust in natural food. A sample of Italian participants (N = 1018) filled an online questionnaire assessing intention to buy natural food, TPB and VBN variables, and trust in the natural food supply chain. The model applied yielded results which confirmed the predictiveness of the tested integrated model. Attitude and perceived behavioral control were the strongest antecedents of intention, followed by trust and personal norm. Consumers' intention to buy natural food was also associated with their evaluation of the consequences and possibilities related to the purchase behavior, as well as with their moral evaluation attributable to pro-environmental determinants.
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Texto completo: 1 Colección: 01-internacional Base de datos: MEDLINE Asunto principal: Comportamiento del Consumidor / Intención / Confianza / Preferencias Alimentarias Tipo de estudio: Prognostic_studies Límite: Adolescent / Adult / Aged / Female / Humans / Male / Middle aged Idioma: En Revista: Nutrients Año: 2021 Tipo del documento: Article País de afiliación: Italia Pais de publicación: Suiza
Texto completo
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Texto completo: 1 Colección: 01-internacional Base de datos: MEDLINE Asunto principal: Comportamiento del Consumidor / Intención / Confianza / Preferencias Alimentarias Tipo de estudio: Prognostic_studies Límite: Adolescent / Adult / Aged / Female / Humans / Male / Middle aged Idioma: En Revista: Nutrients Año: 2021 Tipo del documento: Article País de afiliación: Italia Pais de publicación: Suiza