Quantifying Child-Appeal: The Development and Mixed-Methods Validation of a Methodology for Evaluating Child-Appealing Marketing on Product Packaging.

Mulligan, Christine; Potvin Kent, Monique; Vergeer, Laura; Christoforou, Anthea K; L'Abbé, Mary R

Mulligan, Christine; Potvin Kent, Monique; Vergeer, Laura; Christoforou, Anthea K; L'Abbé, Mary R.

Afiliación

Mulligan C; Department of Nutritional Sciences, University of Toronto, Toronto, ON M5S 1A8, Canada.
Potvin Kent M; School of Epidemiology and Public Health, Faculty of Medicine, University of Ottawa, Ottawa, ON K1H 8M5, Canada.
Vergeer L; Department of Nutritional Sciences, University of Toronto, Toronto, ON M5S 1A8, Canada.
Christoforou AK; Department of Nutritional Sciences, University of Toronto, Toronto, ON M5S 1A8, Canada.
L'Abbé MR; Department of Nutritional Sciences, University of Toronto, Toronto, ON M5S 1A8, Canada.

Int J Environ Res Public Health ; 18(9)2021 04 29.

Article en En | MEDLINE | ID: mdl-33947116

Asunto(s)

Alimentos; Mercadotecnía; Bebidas; Niño; Embalaje de Alimentos; Humanos; Proyectos Piloto

Palabras clave

child-appealing marketing; food marketing; food packaging; marketing power; marketing techniques; marketing to kids; mixed methods; product packaging; validation

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Texto completo: 1 Colección: 01-internacional Base de datos: MEDLINE Asunto principal: Mercadotecnía / Alimentos Tipo de estudio: Qualitative_research Límite: Child / Humans Idioma: En Revista: Int J Environ Res Public Health Año: 2021 Tipo del documento: Article País de afiliación: Canadá Pais de publicación: Suiza

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