'Plans are useless'.
J Bus Contin Emer Plan
; 7(1): 56-64, 2013.
Article
en En
| MEDLINE
| ID: mdl-24113637
An essential element in crisis recovery is the protection and/or recovery of reputation. This calls for a crisis communications function that is of more than passing interest to the business continuity specialist and which presents two major challenges in this era of process-driven management: (1) it is an inexact science, more about common sense, psychology, empathy and 'playing it by ear' than about box ticking; (2) it does not lend itself to detailed, rigid plans, although some degree of planning is essential. This paper outlines a flexible approach that will help the crisis team to develop a workable communications plan that strikes a balance between being too detailed and too sketchy. It argues that the whole management team should be involved in developing the plan and sets a number of questions, which, on being answered, will help a realistic, achievable and effective plan to evolve.
Palabras clave
Buscar en Google
Colección:
01-internacional
Base de datos:
MEDLINE
Asunto principal:
Gestión de Riesgos
/
Comercio
/
Comunicación
/
Planificación en Desastres
Tipo de estudio:
Etiology_studies
Límite:
Humans
Idioma:
En
Revista:
J Bus Contin Emer Plan
Asunto de la revista:
MEDICINA DE EMERGENCIA
Año:
2013
Tipo del documento:
Article
Pais de publicación:
Reino Unido