Your browser doesn't support javascript.
loading
The social marketing of safety behaviors: a quasi-randomized controlled trial of tractor retrofitting incentives.
Sorensen, Julie A; Jenkins, Paul L; Emmelin, Maria; Stenlund, Hans; Weinehall, Lars; Earle-Richardson, Giulia B; May, John J.
Afiliación
  • Sorensen JA; New York Center for Agricultural Medicine and Health, Bassett Healthcare Network, Cooperstown, NY 13326, USA. julie.sorensen@bassett.org
Am J Public Health ; 101(4): 678-84, 2011 Apr.
Article en En | MEDLINE | ID: mdl-21330581
OBJECTIVES: We assessed the effect of social marketing incentives on dispositions toward retrofitting and retrofitting behavior among farmers whose tractors lacked rollover protective structures. METHODS: From 2006 to 2007, we conducted a quasi-randomized controlled trial with 391 farm owners in New York and Pennsylvania surveyed before and after exposure to 1 of 3 tractor retrofitting incentive combinations. These combinations were offered in 3 trial regions; region 1 received rebates; region 2 received rebates, messages, and promotion and was considered the social marketing region; and region 3 received messages and promotion. A fourth region served as a control. RESULTS: The social marketing region generated the greatest increases in readiness to retrofit, intentions to retrofit, and message recall. In addition, postintervention stage of change, intentions, attitudes, subjective norms, and perceived behavioral control levels were higher among farmers who had retrofitted tractors. CONCLUSIONS: Our results showed that a social marketing approach (financial incentives, tailored messages, and promotion) had the greatest influence on message recall, readiness to retrofit tractors, and intentions to retrofit tractors and that behavioral measures were fairly good predictors of tractor retrofitting behaviors.
Asunto(s)
Texto completo
Añadir a Mi BVS
Imprimir
XML
PubMed Links
Buscar en Google

Texto completo: 1 Colección: 01-internacional Base de datos: MEDLINE Asunto principal: Accidentes de Trabajo / Vehículos a Motor / Conducta de Reducción del Riesgo / Mercadeo Social / Agricultura / Seguridad de Equipos / Motivación Tipo de estudio: Clinical_trials / Etiology_studies / Prognostic_studies Límite: Female / Humans / Male / Middle aged País/Región como asunto: America do norte Idioma: En Revista: Am J Public Health Año: 2011 Tipo del documento: Article País de afiliación: Estados Unidos Pais de publicación: Estados Unidos
Texto completo
Añadir a Mi BVS
Imprimir
XML
PubMed Links
Buscar en Google

Texto completo: 1 Colección: 01-internacional Base de datos: MEDLINE Asunto principal: Accidentes de Trabajo / Vehículos a Motor / Conducta de Reducción del Riesgo / Mercadeo Social / Agricultura / Seguridad de Equipos / Motivación Tipo de estudio: Clinical_trials / Etiology_studies / Prognostic_studies Límite: Female / Humans / Male / Middle aged País/Región como asunto: America do norte Idioma: En Revista: Am J Public Health Año: 2011 Tipo del documento: Article País de afiliación: Estados Unidos Pais de publicación: Estados Unidos