A post-1990s assessment of strategic hospital alliances and their marketplace orientations: time to refocus.
Health Care Manage Rev
; 27(2): 33-49, 2002.
Article
en En
| MEDLINE
| ID: mdl-11985290
In past years, many SHAs formed in local urban markets to better compete for managed care contracts. In response to 1990s forces, these SHAs appear to have adapted product, production, and selling orientations to their markets, aimed at large institutional purchasers of health care. However, health care markets have evolved differently than anticipated. SHAs and their hospitals should now adopt the marketing orientation and focus more on patients and enrollees.
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Colección:
01-internacional
Base de datos:
MEDLINE
Asunto principal:
Afiliación Organizacional
/
Sector de Atención de Salud
/
Sistemas Multiinstitucionales
País/Región como asunto:
America do norte
Idioma:
En
Revista:
Health Care Manage Rev
Año:
2002
Tipo del documento:
Article
País de afiliación:
Estados Unidos
Pais de publicación:
Estados Unidos