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A mídia funciona como uma ponte entre a medicina e o público, e impacta como a informação é organizada e apresentada às pessoas. Realizou-se uma análise de conteúdo, quantitativo e qualitativo, dos enquadramentos principais nas matérias sobre medicina regenerativa publicadas pela Folha de São Paulo e O Globo, entre janeiro de 2012 e maio do 2019. A análise mostrou algumas limitações nas informações publicadas: um número bastante escasso de relatos, com poucas matérias sobre controvérsias sociais e regulatórias e matérias de tons otimistas demais sobre os benefícios das terapias celulares. Conclui-se que falta uma contribuição mais sistemática da imprensa à legitimação social e institucional desta área de ponta no país, desenvolvida com recursos públicos e que oferece uma oportunidade imperdível no aumento da consciência em saúde coletiva, assim como, na participação competitiva do Brasil no cenário global.

Mass media works as a bridge between medicine and the public and produces an impact according to how information is organized and presented. A quantitative and qualitative content analysis was developed on the main framings on regenerative medicine found in reports by the newspapers Folha de São Paulo and O Globo between January 2012 and May 2019. The analysis found limitations in the information published: a reduced number of stories, the presence of few articles on social and regulatory controversies and a portrayal of over-optimistic accounts on the benefits of cellular-based therapies. The article concludes that there is a lack of a more systematic contribution of the printed press to the social and institutional legitimation of the local area, one developed with public resources and that offers a valuable opportunity to raise awareness on collective health, as well as, for a competitive inclusion of Brazil at the global level.

Los medios de comunicación masiva funcionan como un puente entre la medicina y el público, e impactan en los públicos según cómo la información sea organizada y presentada. Se realizó un análisis de contenido, cuantitativo y cualitativo, de los encuadramientos principales en los diarios: Folha de S.Paulo y O Globo sobre la medicina regenerativa entre enero de 2012 y mayo de 2019. El análisis demostró las limitaciones de los contenidos: um número bastante escaso de reportajes, pocas noticias sobre debates y controversias sociales y de tono demasiado optimista acerca de los beneficios de las terapias celulares. Se concluye que falta una contribución sistemática de la prensa a la legitimación social e institucional de esta área de punta em el país, desarrollada com recursos públicos y que ofrece una valiosa oportunidad para un aumento de conciencia sobre la salud colectiva y una participación competitiva de Brazil en el escenario global.

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Excessive screen media use exposure is a robust childhood predictor of sedentary behavior. The association between excessive exposure to sedentary behaviors (e.g., screen media use) and motor skills and how this association differs across sociodemographic strata is an important knowledge gap that needs to be addressed. The study aims to investigate the association of motor skills and screen media use in preschool children, taking into account sociodemographic variables, physical activity, and sleep profile. A cross-sectional survey of 926 children from 27 preschools was performed. The main outcome was defined as motor skills assessed using the general motor quotient (GMQ). Independent variables included sociodemographic variables, screen media use, screen habits, physical activity, and sleep duration. Logistic regression models were used to estimate the associations between the children's motor skills and each exposure factor. More than 55 percent of the children ate while watching television and 28 percent spent a long time watching television, playing video games, or using a computer, tablet, or cell phone. Excessive screen media use increased the risk of a low GMQ by 72 percent and inactivity in children increased the odds by 90 percent; sleep duration at night decreased the odds of a low GMQ by 51 percent and daytime sleep decreased the odds by 33 percent. Excessive screen media use has been associated with poor motor skills and increased physical inactivity in children, especially among those with prolonged exposure. Our findings can alert parents to the consequences of excessive screen media use and can motivate policymakers to encourage sports and other health-promotion strategies.

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First Coronavirus (covid-19) information overview of cases in Belize

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Technology, Entertainment, Design (TED) Talks have represented a broad source of health communication since 1984. However, to date, no studies exist on how this tool addresses the question of cancer. In this paper, we aim to illuminate two major issues: (1) Are TED Talks a good source for cancer communication? (2) How does the public respond to cancer-related TED Talk lectures? To this end, we searched for the keyword 'cancer' on the TED.com website in January 2018. All transcripts were obtained along with related information such as numbers of views, like and dislike rates. We also analysed a sample of 938 comments, corresponding to the 10 most relevant (if existing) regarding each video on TED.com and YouTube platforms. From the 49 videos pertaining to cancer, 33 were scientific-related, whereas 11 focused on speakers' personal experiences. Only three videos approached prevention themes of major relevance for cancer communication to broad audiences. Instead, they brought more therapy (16) and diagnosis (12) issues and often promoted exaggerated extrapolations of research results (20). Scientific lectures also made frequent use of a 'bad vs. good' duality discourse by criticizing current science/policies and then offering a solution/hope. Regarding the public response, non-scientific lectures had more negative votes than scientific counterparts. Moreover, the audience exhibited two major motivations to provide a comment: to judge the lectures and to share personal stories. We believe that our observations are of considerable relevance for helping in enhancing this tool as a substantial cancer communication source.

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BACKGROUND: English is the lingua franca of science; it is the language of the two last world superpowers and the language of four out of the world's ten greatest producers of science; it is a fairly simple language and the most hybridized language in history, with Latin and French contributing 60% of the entire English lexicon. The object of this study is to determine whether the frequency of use of imported words is a function of literary genre. METHOD: Texts were randomly selected from (a) medical scientific original articles, (b) newspaper financial reports, (c) sport reportages, (d) literary texts and (e) colloquial English; for comparison a collection of similarly distributed texts were selected from Portuguese; the frequency of occurrence of Latin or Neo-Latin words was determined in the English texts as well as the occurrence of non-Latin or non-Neo-Latin words in the Portuguese texts; a oneway analysis of variance was used to determine whether significant differences occurred between genres in the two languages. RESULTS: The frequency of occurrence of Latin/French words in English text was significantly dependent on the literary genre, being maximal in medical scientific texts and minimal in colloquial English; in contrast, the frequency of occurrence of non-Latin words in Portuguese was constant throughout the same literary genres. CONCLUSION: The use of Latin/French words in English is directly proportional to the complexity of the literary genre, a phenomenon not observed in Portuguese, a typical Neo-Latin language.

CONTEXTO: O inglês é a língua franca da ciência; é a língua das duas mais recentes superpotências mundiais e a língua de quatro dos dez maiores produtores de ciência do mundo; é uma língua bastante simples e o idioma mais hibridizado da história, com o latim e o francês contribuindo com aproximadamente 60% do léxico inglês. O objetivo deste estudo é determinar se a frequência de uso de palavras importadas é uma função do gênero literário. MÉTODO: os textos foram selecionados aleatoriamente de (a) artigos científicos médicos, (b) relatórios financeiros dos jornais, (c) reportagens desportivas, (d) textos literários, (e) inglês coloquial; Para comparação, uma coleção de textos distribuídos de forma semelhante foi selecionada a partir do português; a frequência de ocorrência de palavras latinas ou neolatinas foi determinada nos textos em inglês e na ocorrência de palavras não latinas ou não neolatinas nos textos portugueses; uma análise de variância unidirecional foi utilizada para determinar se diferenças significativas ocorreram entre gêneros nas duas línguas. RESULTADOS: A frequência de ocorrência de palavras latinas / francesas em textos ingleses foi significativamente dependente do gênero literário, sendo máxima em textos científicos médicos e mínima em inglês coloquial; em contraste, a frequência de ocorrência de palavras não latinas em português foi constante ao longo dos mesmos gêneros literários. CONCLUSÃO: O uso de palavras de origem latina ou francesa em inglês é diretamente proporcional à complexidade do gênero literário, fenômeno não observado em português, uma língua neolatina típica.

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Dear Editor I have read an article recently published in "Medical Express", "Writing Good English: Is scientific English a Latin Language in Disguise?" With respect to the statistical analyses, I have some comments. I would like to point out that ANOVA, the statistical treatment used to compare the incidence of Latin/Greek words in English against Portuguese texts, is not appropriate for the data analyzed. The reason is very simple: the sample space of a normal distribution is the whole real set of numbers extending from −∞ to +∞. In contrast, the sample space of a proportion π extends from zero to one. Another point is that the beta distribution is symmetric only when (π = ½ - beta). The beta distribution, considered here, is one of the adequate distributions to analyze proportions. Asymmetry grows as π moves away from ½. The author kindly provided me with the raw data allowing me to reanalyze the results within his focus. I came up with the results shown in Figure 3A which may be advantageously compared with Figure 3 of the article. Adding another technical argument and having adopted the beta distribution, I found that the log-odds, ln (π / 1 - π ),are normally distributed allowing us to apply standard statistical methods. My decision was to use confidence intervals to clearly illustrate the differences between English and Portuguese on the use of Latin/Greek words. I call the attention to the fact that the intervals for Portuguese are more asymmetric than the ones for English which are close to ½. To obtain the intervals for proportions the inverse transformations were taken from log-odds to proportions. These transformations through the log-odds made the distribution of the proportions be described as Logistic-Normal, as painstakingly discussed in: Aitchison J. (2003), The Statistical Analysis of Compositional Data, Blackburn Press.

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Introdução: O Brasil encontra-se no primeiro lugar do ranking mundial de realizações de cirurgias plásticas. A insatisfação corporal e a influência sociocultural são os principais fatores que levam esses indivíduos a optarem pela realização do procedimento. Dessa maneira, objetivou-se comparar os níveis de insatisfação corporal e influência sociocultural entre mulheres que já foram submetidas a algum tipo de cirurgia plástica e aquelas que nunca passaram por este procedimento. Método: Participaram da amostra 115 voluntárias divididas em grupos quanto ao número de cirurgias. Foram utilizados o Body Shape Questionnaire (BSQ - insatisfação corporal) e o Questionário de Atitudes Socioculturais em Relação à Aparência (SATAQ-3 - influência sociocultural). Realizou-se o teste de normalidade, estatística descritiva e inferencial. O teste de Kruskal Wallis foi realizado para comparação entre os grupos quanto as variáveis analisadas. Resultados: Verificou-se insatisfação corporal em 25,71% do grupo de não cirurgiadas, 17,78% das mulheres que passaram por uma cirurgia plástica e em 20% no grupo com mais de uma cirurgia. Quanto ao SATAQ-3, não houve diferença estatisticamente significativa quanto às suas subescalas e escores. Conclusão: A insatisfação corporal de mulheres que realizaram cirurgias plásticas não foi diferente daquelas que não realizaram. Ademais, a influência sociocultural não foi diferente entre os grupos. Acredita-se que a participação da satisfação corporal e influência da mídia na decisão de realização da cirurgia plástica pode ser modulada por outros fatores.

Introduction: Brazil is the world leader in the number of plastic surgeries being performed. Body dissatisfaction and sociocultural influence are the main factors that lead persons to undergo these procedures. Thus, in this study, we aimed to compare the levels of body dissatisfaction and sociocultural influence among women who have already undergone some type of plastic surgery and those who have never undergone such procedures. Method: A total of 115 volunteers were divided into groups according to the number of surgeries. The Body Shape Questionnaire (BSQ, for body dissatisfaction) and the Sociocultural Attitudes Toward Appearance Questionnaire (SATAQ-3, for sociocultural influence) were used. A normality test was performed, and descriptive and inferential statistics were calculated. The Kruskal- Wallis test was performed for the comparison between groups in terms of the analyzed variables. Results: Body dissatisfaction was observed in 25.71% of the unoperated group, in 17.78% of women who had undergone one plastic surgery, and in 20% of the group with more than one surgery. In SATAQ-3, no statistically significant difference was found in the subscale scores. Conclusion: The body dissatisfaction of women who had undergone plastic surgeries was not different from those who have not undergone such procedures. Moreover, the sociocultural influence was not different between the groups. The contribution of body satisfaction and the influence of media on the decision to undergo plastic surgery may be modulated by other factors.

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Vivemos em um tempo caracterizado por movimento, fluidez e flexibilidade. Somos, cada vez mais em nossos consultórios, confrontados com as inovações impostas por esta sociedade hipermoderna. Diversas formas de comunicação foram surgindo e evoluindo após a consolidação do uso da internet. Diariamente, nos são propostas novas formas de comunicação pelos nossos pacientes, como telefonemas, mensagens, e-mails e atendimentos à distância. Nesse sentido, este trabalho faz uma breve revisão a respeito das terapias on-line e discute algumas dificuldades relacionadas ao assunto. Também apresenta um levantamento realizado em nosso meio, mostrando como alguns colegas veem e realizam essa modalidade de tratamento.(AU)

We live in a time characterized by movement, fluidity and flexibility. We are increasingly, in our offices, faced with the innovations imposed by this Hypermodern society. Various forms of communication have emerged and evolved after the consolidation of Internet use. Daily, we are confronted with new forms of communication by our patients, such as telephone calls, messages, emails and questions about treatment to a distance. In this sense, this paper presents a brief review about the online therapy and discusses some difficulties related to the subject. It also presents a survey conducted in our city, showing how some colleagues see and perform this treatment.(AU)

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OBJECTIVE: Celebrity cancer diagnoses generate considerable media coverage of and increase interest in cancer screening, but do they also promote primary cancer prevention? METHODS: Daily trends for smoking cessation-related media (information-availability) and Google queries (information-seeking) around Brazilian President and smoker Lula da Silva's laryngeal cancer diagnosis announcements were compared to a typical period and several cessation awareness events. RESULTS: Cessation media coverage was 163% (95% confidence interval, 54-328) higher than expected the week after the announcement but returned to typical levels the second week. Cessation queries were 67% (95% confidence interval, 40-96) greater the week after Lula's announcement, remaining 153% (95% confidence interval, 121-188), 130% (95% confidence interval, 101-163) and 71% (95% confidence interval, 43-100) greater during the second, third, and fourth week after the announcement. There were 1.1 million excess cessation queries the month after Lula's announcement, eclipsing query volumes for the week around New Years Day, World No Tobacco Day, and Brazilian National No Smoking Day. CONCLUSION: Just as celebrity diagnoses promote cancer screening, they may also promote primary prevention. Discovery of this dynamic suggests the public should be further encouraged to consider primary (in addition to the usual secondary) cancer prevention around celebrity diagnoses, though more cases, cancers, and prevention behaviors must be explored.

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Embora seja ainda um assunto incipiente no Brasil, a mídia pode exercer influência sobre diferentes atitudes dos sujeitos e, especificamente, sobre suicídio. Este estudo buscou replicar, com adaptações, uma pesquisa inglesa sobre conteúdos relacionados ao suicídio acessados na internet. Foram utilizadas, em três sites de busca, doze expressões-chave, como por exemplo, suicídio; métodos de suicídio; suicídio indolor; suicídio rápido entre outras. Foram analisadas as dez primeiras indicações de cada pesquisa; retirando-se os resultados repetidos, a amostra foi composta por 209 sites. A análise do conteúdo das páginas eletr™nicas se pautou em 19 critérios de classificação, sendo os de maior frequência os sites acadêmicos; os de conteúdo religioso; o que retratam o suicídio em termos elegantes; e os sites mantidos por psicólogos ou profissionais de saúde. Como conclusão, observou-se que, diferente do descrito no artigo original, no Brasil não foram encontradas páginas com conteúdo pró-suicídio, promovendo, encorajando ou facilitando atos suicidas.

Aunque sea un asunto incipiente en Brasil, los medios de comunicación pueden ejercer influencia sobre diferentes actitudes de los sujetos, y específicamente sobre el suicidio. Se buscó reproducir una investigación inglesa con adaptaciones sobre contenidos relacionados al suicidio que fueron obtenidos en internet. Fueron utilizados tres sitios web de búsqueda y doce expresiones claves, como suicidio; métodos de suicidio; suicidio indoloro; suicidio rápido entre otras. Fueron analizadas las diez primeras indicaciones de cada investigación, cuja muestra eran 209 sitios web, y se retiraron los resultados repetidos. El análisis de contenido de los sitios web siguió 19 criterios de clasificación, siendo los de mayor frecuencia los académicos, de contenido religioso, los que colocan el suicidio de forma elegante, y los sitios mantenidos por psicólogos o profesionales de salud. Se concluyó que, a diferencia del artículo original, en Brasil no fueron encontradas páginas con contenidos pro-suicidio, promoviendo, enalteciendo o facilitando actos suicidas.

The media can influence people in different attitudes and, particularly, towards suicide. Although it's a still incipient subject in Brazil, this study aimed to replicate, with some adaptations, a British research work on the accessed suicide-related websites contents. Twelve keywords were used in three search engines, for example, suicide; methods of suicide; painless suicide and quick suicide. Only the first 10 statements were considered in each search, which resulted in a sample of 209 websites, after removing the doubled ones. The analysis of these webpage contents was guided by 19 criteria of categorization: those with higher frequencies were the academic websites, followed by the religious, the ones that portray suicide in fashionable terms and by those websites maintained by psychologists and health professionals. The findings show that, unlike the data disclosed by the original article, in Brazil there were no pro-suicide webpages that promote, encourage or facilitate suicide acts.

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Objetivo: Analizar longitudinalmente la construcción de la participación social en la prevención de la gripe A en 2009, evaluando sincrónicamente discursos sobre prevención y evolución de la epidemia en clase media urbana de Buenos Aires. Métodos: Triangulación cuali-cuantitativa: 1) Evolución de enfermedad tipo Influenza en un Hospital de Comunidad que atiende clase media porteña; 2) Evolución de casos a nivel país; 3) Representación de la prevención en medios gráficos nacionales. Resultados: El brote epidémico en clase media porteña precedió al total país, período en el que el porcentaje en tapa de notas sobre gripe A era 3,9%. Las medidas que previenen colectivamente la difusión viral (higiene de manos, superficies y contención de estornudos) se comunicaron posteriormente al pico epidémico. Conclusiones: La comunicación contribuyó a construir tardíamente la participación social. Esto evidencia la necesidad de promover la participación temprana de la sociedad en la prevención colectiva frente a riesgo epidémicos.

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Se presentan los avances de un proyecto de investigación-acción orientado al desarrollo de una estrategia innovadora para la prevención del VIH/sida y la promoción de la Salud y los Derechos Sexuales y Reproductivos (SDSR) en población joven, a través del aprendizaje y el uso de las Tecnologías de la Información y la Comunicación (TIC). La iniciativa resulta de la adaptación en Argentina del proyecto Punto J liderado por el IES (Instituto de Educación y Salud) en Perú, el cual propone la creación de portales Web en 7 paises de la región, y el establecimiento de una Red Latinoamericana de Portales Juveniles. La transferencia se desarrolló por etapas: en un primer momento un equipo conformado por técnicos y promotores juveniles que trabajan en alianza con Fundación Huésped participó de una capacitación en TIC y de la estrategia Punto J, para poder replicarla en Argentina. Luego se transfirieron los contenidos a un grupo de jóvenes multiplicadores, adaptándolos a la realidad local. En este artículo se presentará el diagnóstico que sustenta la estrategia en la Argentina, las particularidades de la transferencia en nuestro país, el enfoque de trabajo, las lecciones aprendidas, los resultados obtenidos y las reflexiones acerca de la experiencia de esta novedosa iniciativa.(AU)

The paper presents the advances of a proyect of investigation-action addressing the development of an innovative strategy for the prevention of HIV/AIDS and promotion of Sexual and Reproductive Health and Rights (SRHR) among youth, through the learning and use of ICTs. The initiative is the product of the adaptation in Argentina of the proyect "Punto J", led by the IEH (Institute for Education and Heath), in Peru, an initiative that proposes the creation of web portals in 7 countries in the region and the establishment of a Latin American network of youth portals. The transference was developed in promoters who worked in alliance with Fundacion Huesped participated in training in ICT and the "Punto J" strategy, to be able to replicate this initiative in Argentina. Later, the ideas of this training were adapted to the local situation and transferred to a group of youth multipliers. This paper will present the results that support the strategy in Argentina, the particularities of the transference in our country, the focus of work, lessons learned, obtained results, and reflextions regarding the experience of this novel initiative.(AU)

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Reúne dos ponencias presentadas en las Jornadas Nacionales Interdisciplinarias sobre Drogadicción, realizadas en 1987 y 1988, en la Ciudad de Buenos Aires

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Reúne dos ponencias presentadas en las Jornadas Nacionales Interdisciplinarias sobre Drogadicción, realizadas en 1987 y 1988, en la Ciudad de Buenos Aires

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Modern technology has provided us with opportunities to communicate with millions of people simultaneously. Satellites hovering thousands of miles out in space make it possible to send information into geographically isolated rural villages in India, Iran, or in the Canadian Northwest Territories. It is a drama that just a few short years ago was only dreamed of. But there is another communication drama unfolding. It is the re-discovery of using simple technology to extend the communication powers of those people who work on the village level, attacking problems with solutions patterned for a particular geographic and cultural setting. This approach is needed to complement the "mass" approach inherent in the use of very sophisticated and expensive technology. We are concerned with information -- not because it alone can solve problems -- but because it is a crucial part of helping people understand why they have problems, how they can get help, and how they themselves can contribute to ameliorating conditions through their own efforts.(Au)

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