RESUMO

Eating low amounts of healthy foods leads to high rates of diet-related diseases. How can we control and reduce the increase in these diseases? One of the recommendations is to improve nutritional competence, which means greater health consciousness. The objective of the present study is to determine the influence of health consciousness on the dimensions of perceived value and their impact on the willingness to consume foods from a healthy brand. Through a non-experimental, cross-sectional, and explanatory study, the responses of 518 participants (men and women) who confirmed being consumers of the healthy brands of food were analyzed. The study included adults aged from 18 to 58 years recruited using non-probability sampling. Data was collected using a self-report form and statistically analyzed using Smart PLS. The findings support that health awareness positively and significantly influences perceived quality value, perceived financial value, perceived social value, and perceived emotional value; contrary to this, it was detected that the perceived financial value does not influence the willingness to consume foods from healthy brands. This study contributes significantly to health science by showing how the theory of perceived value predicts the intention to consume healthy brands, with health consciousness intervening in this prediction. Therefore, it is concluded that the study population that consumes healthy foods has experienced the positive impact of perceived value and reports that the factors that comprise it influence their intention to consume healthy foods.

Assuntos

Dieta Saudável , Humanos , Feminino , Masculino , Adulto , Pessoa de Meia-Idade , Adulto Jovem , Adolescente , Estudos Transversais , Dieta Saudável/psicologia , Conhecimentos, Atitudes e Prática em Saúde , Comportamento do Consumidor , Preferências Alimentares/psicologia , Intenção , Valor Nutritivo , Inquéritos e Questionários

RESUMO

Maintaining good dietary practices is a factor that allows a better quality of life; therefore, it is necessary to promote health via the fundamental tool of nutritional literacy. In this context, this study aims to evaluate nutritional literacy in Peru through the S-NutLit tool, which is composed of two dimensions. The scale, composed of 11 items, was applied to 396 Peruvian adults. According to the evaluation of the indicators, an acceptable reliability was found, as was a model fit with excellent estimation according to its indicators (CMIN/DIF 2.559; IFC 0.965; SRMR 0.043; RMSEA 0.063; and PClose 0.070). In this way, we seek to reinforce health promotion activities through a nutritional literacy diagnosis, which, due to its characteristics, can be self-administered and used by health entities and other entities in general that are interested in knowing the eating practices of an individual, which undoubtedly leads to good health.

Assuntos

Letramento em Saúde , Humanos , Peru , Feminino , Masculino , Adulto , Letramento em Saúde/estatística & dados numéricos , Pessoa de Meia-Idade , Reprodutibilidade dos Testes , Adulto Jovem , Inquéritos e Questionários , Idoso

RESUMO

Introduction: The willingness to consume healthy foods has highlighted the growing importance of health, even more so when it comes to food choice, and predicting the willingness to consume foods of a healthy brand represents an action that leads to the practice of conscious eating habits, but what is behind this willingness? To answer this question and based on previous studies such as the theory of planned behavior and nutritional literacy, this study aimed to build a predictive model through an empirical study to examine the influence of nutritional literacy (NL) on attitude (ATT), subjective norm (SN) and perceived behavioral control (PBC), as well as to determine the influence of the three variables of the theory of planned behavior (TPB) on the willingness to consume healthy brand foods (WCHBF) in the Peruvian market. Methods: The research focused on the population that stated that they were consumers of the Unión brand (a brand whose value proposition is the sale of healthy foods), obtaining 482 consumers. The study was conducted under a quantitative, non-experimental, cross-sectional design approach. Results: The results support the existence of a positive and significant effect of NL on ATT, SN, and PBC, finding the exact behavior of SN and PBC in WCHBF; however, in the proposed model, it is observed that ATT has no impact on WCHBF. Conclusion: Applying strategies that lead to a change in consumer behavior towards healthy brands is a matter of time and will. In this context, the findings indicate that nutritional literacy plays an essential role in the willingness to consume healthy foods, which sheds more light on the design of educational interventions and awareness campaigns that independently inform about nutritional benefits and empower consumers, allowing them to make informed and healthy choices.

RESUMO

Workers' job satisfaction benefits the organization, which constitutes a competitive advantage. This is why the Quality of Work Life (QoWL) study has gained relevance in recent years. For this reason, various scales have been developed to evaluate this organizational variable constantly. However, to date, there is no evidence in the scientific literature of a Spanish version that evaluates the validity and reliability of these scales in a Peruvian context. Thus, this study aimed to translate into Spanish and adapt and analyze the validity and reliability of a scale to assess the quality of work life in Peruvian teachers based on Walton's model. For this purpose, 457 regular basic education teachers from a private educational network located in the three regions of Peru were surveyed. The analyses used the Structural Equation Model (SEM) with the AMOS 24 statistical software. Confirmatory Factor Analysis provided an excellent fit model of eight factors and 31 elements (CMIN/DF = 2.351; CFI = 0.955; SRMR = 0.062; RMSEA = 0.054; Pclose = 0.052). It also demonstrated good internal consistency (α = between 0.806 and 0.938; CR = between 0.824 and 0.939; AVE = between 0.547 and 0.794). These results contribute to the study of QoWL in Peru.