RESUMO
PIP: The authors explore the gender identities among women factory workers in Ciudad Juarez, Mexico. Using data from 3 generations of women, they show that women's participation in the maquila work force is exposing them to new ideologies which challenge traditional images embodied in the marianismo ideal of Mexican womanhood. By focusing upon women's changing experiences of courtship and motherhood, the authors suggest that conventional discourses stressing parentally supervised mate selection and full-time motherhood are being challenged by alternative ones which allow young women to socialize freely with prospective mates in unsupervised contexts, and expand the meaning of responsible motherhood to encompass full-time employment. Women workers' identities are fluid processes in permanent negotiation. ¿^ieng