RESUMO
We pay tribute to Rachlin's work stating that researching and writing for posterity is an act of self-control and altruism. We show how Rachlin's work influenced a series of seminars at the University of São Paulo (Brazil) based on his book from 1989, Judgment, Decision, and Choice. This influence is illustrated through two empirical exercises conducted during our seminars, where students were actively involved in data collection and analysis. The first exercise is about judgment of randomness involving coin tossing. The second is a replication of a procedure by Jones and Rachlin (2006) about social discounting of monetary quantities. We use these empirical examples to highlight some of Rachlin's major contributions to the science of behavior and their implications to our seminars and to ourselves as researchers.