RESUMO
Rumour spreading is a ubiquitous phenomenon in social and technological networks. Traditional models consider that the rumour is propagated by pairwise interactions between spreaders and ignorants. Only spreaders are active and may become stiflers after contacting spreaders or stiflers. Here we propose a competition-like model in which spreaders try to transmit an information, while stiflers are also active and try to scotch it. We study the influence of transmission/scotching rates and initial conditions on the qualitative behaviour of the process. An analytical treatment based on the theory of convergence of density-dependent Markov chains is developed to analyse how the final proportion of ignorants behaves asymptotically in a finite homogeneously mixing population. We perform Monte Carlo simulations in random graphs and scale-free networks and verify that the results obtained for homogeneously mixing populations can be approximated for random graphs, but are not suitable for scale-free networks. Furthermore, regarding the process on a heterogeneous mixing population, we obtain a set of differential equations that describes the time evolution of the probability that an individual is in each state. Our model can also be applied for studying systems in which informed agents try to stop the rumour propagation, or for describing related susceptible-infected-recovered systems. In addition, our results can be considered to develop optimal information dissemination strategies and approaches to control rumour propagation.
RESUMO
The identification of the most influential spreaders in networks is important to control and understand the spreading capabilities of the system as well as to ensure an efficient information diffusion such as in rumorlike dynamics. Recent works have suggested that the identification of influential spreaders is not independent of the dynamics being studied. For instance, the key disease spreaders might not necessarily be so important when it comes to analyzing social contagion or rumor propagation. Additionally, it has been shown that different metrics (degree, coreness, etc.) might identify different influential nodes even for the same dynamical processes with diverse degrees of accuracy. In this paper, we investigate how nine centrality measures correlate with the disease and rumor spreading capabilities of the nodes in different synthetic and real-world (both spatial and nonspatial) networks. We also propose a generalization of the random walk accessibility as a new centrality measure and derive analytical expressions for the latter measure for simple network configurations. Our results show that for nonspatial networks, the k-core and degree centralities are the most correlated to epidemic spreading, whereas the average neighborhood degree, the closeness centrality, and accessibility are the most related to rumor dynamics. On the contrary, for spatial networks, the accessibility measure outperforms the rest of the centrality metrics in almost all cases regardless of the kind of dynamics considered. Therefore, an important consequence of our analysis is that previous studies performed in synthetic random networks cannot be generalized to the case of spatial networks.