RESUMO
PIP: In view of the scarce information about family planning among the Mexican population, audiovisual material was prepared to promote the mehtods and benefits of family planning. The material consists of 22 slides, recorded explanation, and music. Psychological factors, such as sensory perception, image symbiolism, language, education, sex, attention span, motivation, and identification, and social factors, such as status and recognition, were taken into consideration. The program is presently shown to an average of 120 persons daily, including outpatients and hospital patients. Its use led to a considerable increase in the number of patients who voluntarily attend the family planning clinic for medical advice on fertility control.^ieng