RESUMO

This study aimed at examining the role of personality traits in impulsive buying, compulsive buying, and panic buying simultaneously during the COVID-19 pandemic. At the beginning of the third confinement announced by the Portuguese government, 485 Portuguese answered in this study, mean age of 41.9 years (min = 18, max = 84; SD = 12.9), and 29.9% were men. Analyzes were carried out to investigate the association of Big Five's personality factors with impulsive buying, compulsive buying, and panic buying. Results showed that the three buying behaviors under study have significant and positive correlations between them, and they also correlate with different personality traits. The association of each Big Five factor on buying behaviors differed. While conscientiousness was negatively and openness was positively associated with impulsive buying, conscientiousness was negatively associated with compulsive buying, agreeableness was positively associated with panic buying, and neuroticism correlated positively with all consumer behaviors. Understanding the personality traits that contribute to the development of a disorder may provide valuable insight into preventive measures and effective treatment approaches for some debilitating disorders. This study opens ways for investigating impulsive buying and compulsive buying by relating them to panic buying. It discusses the three different buying behaviors during the COVID-19 pandemic and future consumer research directions involving other variables.

RESUMO

Abstract The intensity of affect refers to the strength with which individuals experience their emotions. This study aimed to adapt and seek evidence of validity for the version of the Short Affect Intensity Scale (SAIS) for the Brazilian context. After translation procedures, the translated version of the SAIS was applied, along with instruments to measure personality and subjective well-being in 1,180 Brazilians. The results revealed the adequacy of the three-factor structure for the instrument: Positive Intensity, Negative Intensity, and Serenity. Correlations with other variables were verified as theoretically expected. For example, positive correlations were found between Positive Intensity and Extraversion and Positive Affect; Negative Intensity and Neuroticism, and Negative Affect. The instrument proved to be adequate for the Brazilian context.

Resumo A intensidade de afetos diz respeito à força com que indivíduos experienciam suas emoções. O objetivo deste estudo foi adaptar e buscar evidências de validade da Short Affect Intensity Scale (SAIS) para o contexto brasileiro. Após procedimentos de tradução, aplicou-se a versão traduzida da SAIS, juntamente com instrumentos para aferir personalidade e bem-estar subjetivo em 1.180 brasileiros. Os resultados revelaram a adequação da estrutura de três fatores para o instrumento: Intensidade Positiva, Intensidade Negativa, Serenidade. Também se verificaram correlações com outras variáveis conforme esperado teoricamente. Por exemplo, encontraram-se correlações positivas entre Intensidade Positiva e Extroversão e Afeto Positivo; Intensidade Negativa e Neuroticismo e Afeto Negativo. O instrumento mostrou-se adequado ao contexto brasileiro.