RESUMEN

The arrival of COVID-19 in Brazil had a marked impact on the health network as well as on the professionals involved, due to the significant number of cases and constantly updated information. In this context, the Cooperative Intelligence Platform for Primary Health Care - Picaps - is set up as a technological platform that assists by systematizing the communication and negotiation processes among actors, with a focus on science and technology. This article sets out to describe the processes of Picaps, which consist of a collaborative system conceived of as a public solution capable of generating innovations in the areas of Science, Technology and Health, in order to tackle COVID-19 in territories with populations in socially vulnerable situations in the Federal District (DF). It integrates data collection and processing, as well as the dissemination of information for its use, both at the governmental and societal levels. Picaps can be seen as a powerful government instrument to help societies across the country, especially those in vulnerable situations, capable of assisting in the use of cooperative intelligence in primary care and health surveillance actions to build innovative solutions such as rapid responses to face health crises in modern times.

A chegada da COVID-19 ao Brasil gerou grande impacto no sistema de saúde, bem como em seus profissionais, com o elevado número de casos e informações constantemente publicadas. Nesse contexto, criou-se a Plataforma de Inteligência Cooperativa para a Atenção Primária à Saúde (Picaps), uma plataforma tecnológica que ajuda a sistematizar os processos de comunicação e negociação de atores, tendo como foco a ciência e a tecnologia. O presente trabalho tem como objetivo descrever os processos da Picaps, sendo esta constituída por um sistema colaborativo concebido como solução pública capaz de gerar inovações nas áreas de ciência, tecnologia e saúde para o enfrentamento da COVID-19 no Distrito Federal (DF). Nela integram-se processos de coleta e tratamento de dados, além da disseminação de informações visando o seu uso tanto em nível governamental quanto em nível societal. A Picaps pode ser vista como um poderoso instrumento governamental para auxiliar sociedades espalhadas pelo país, sobretudo as que se encontram em situação de vulnerabilidade, com capacidade de nortear o uso da inteligência cooperativa em ações de atenção primária e vigilância em saúde para construção de soluções inovadoras como respostas rápidas para o enfrentamento de crises sanitárias em tempos contemporâneos.

Asunto(s)

Asunto(s)

RESUMEN

The Internet's increasing prevalence, along with the user-friendly nature of smartphones and the ease of access to virtual spaces, creates a vast and practical domain for digital communication. In this context, obtaining online information plays a crucial role in promoting health and preventing disease, facilitating individual and collaborative decision-making between patients and dental professionals. Digital information resources play a crucial role in providing guidance, support, and knowledge to the public and health care experts on molar incisor hypomineralisation (MIH). This chapter explores various dimensions related to MIH digital information, including a diverse array of digital platforms and the multifaceted landscape of health information-seeking behaviors. This chapter emphasizes the importance of accurate and reliable information dissemination in the digital era. It also sheds light on how understanding the dynamics of digital communication and health information-seeking behavior can improve accessibility and information quality for individuals facing the challenges of MIH.

Asunto(s)

Asunto(s)

RESUMEN

BACKGROUND: To evaluate transparency practices in randomized controlled trials (RCTs) in dentistry. METHODS: This meta-research study included RCTs in dentistry regardless of topic, methods, or level of detail reported. Only studies in English were considered. We searched PubMed for RCTs in dentistry published in English from December 31, 2016, to December 31, 2021. The screening was performed in duplicate, and data extracted included journal and author details, dental specialty, protocol registration, data and code sharing, conflict of interest declaration, and funding information. A descriptive analysis of the data was performed. We generated maps illustrating the reporting of transparency items by country of the corresponding author and a heat table reflecting reporting levels by dental specialty. RESULTS: A total of 844 RCTs were included. Only 12.86% of studies reported any information about data and code sharing. Protocol registration was reported for 50.36% of RCTs. Conflict of interest (83.41%) and funding (71.68%) declarations were present in most studies. Conflicts of interest and funding were consistently reported regardless of country or specialty, while data and code sharing had a low level of reporting across specialties, as well as low dissemination across the world. Protocol registration exhibited considerable variability. CONCLUSIONS: Considering the importance of RCTs for evidence-based dentistry, it is crucial that everyone who participates in the scientific production and dissemination process actively and consistently promotes adherence to transparent scientific standards, particularly registration of protocols, and sharing of data and code.

Asunto(s)

RESUMEN

The consumption and sharing of information on social media contribute to the circulation of false health content. In this sense, popular belief-driven posts recommending the use of amber necklaces to prevent symptoms of teething can be easily found on social media, even when they offer health risks for children. Accordingly, this study aimed to characterize posts in Portuguese by identifying message-based factors associated with higher user interactions of Facebook. A total of 500 Facebook posts published in Portuguese between August 2016 and August 2021 were retrieved by CrowdTangle, and analyzed quantitatively according to time of publication, total user interaction, and post overperforming score, and then qualitatively by two independent investigators, according to motivation, authors' profiles, and sentiment. The data were evaluated by descriptive analysis, Mann-Whitney U test, chi-square test, and multiple logistic regression models regarding interaction metrics. The posts were published predominantly by commercial profiles, with social, psychological, and financial motivations, and expressed positive sentiment. Furthermore, time of publication (OR=2.65), regular user profiles (OR=3.30), and neutral/negative sentiment (OR=2.76) were associated positively with total interactions, whereas only time of publication was associated with post overperforming scores (OR=1.65). In conclusion, Facebook posts promoting efficacy of amber necklaces in managing teething symptoms are primarily created by commercial profiles with vested interests in marketing the product. The key factors that contribute to the success of posts containing false information about amber necklaces on Facebook can be identified by considering the author's profile, sentiment, and time of publication.

Asunto(s)

Asunto(s)

RESUMEN

Introducción: El proceso de difusión de los hallazgos científicos a través de la publicación de artículos en revistas especializadas es fundamental para la comunidad académica y científica. La publicación de resultados científicos permite que otros investigadores accedan a la información, evalúen el estudio y puedan construir sobre ese conocimiento en futuras investigaciones. Objetivo: Caracterizar la producción científica de la Revista Brasileira de Educación Médica (RBEM) y la Revista Cubana de Educação Médica Superior (RCEMS). Métodos: Fue realizado un estudio descriptivo y retrospectivo, mediante el método de análisis bibliométrico y de análisis de contenido. Se identificaron y clasificaron patrones, temas y tendencias recurrentes en los artículos publicados entre 2020 y 2022. Resultados: Ambas revistas se comportaron de manera similar con respecto a la productividad hasta 2020, cuando la RBEM aumentó exponencialmente el número de artículos a través de la publicación de diversos números especiales. Se identificaron como dimensiones de investigación de mayor recurrencia las propuestas didácticas y pedagógicas para el aprendizaje de los estudiantes de medicina, el diseño curricular en medicina y la evaluación educativa en este campo. Conclusiones: Los estudios examinados resaltan la relevancia de investigar en el campo de la educación médica, y reconocen la diversidad de enfoques y perspectivas presentes en diversas revistas especializadas. Tanto Brasil como Cuba desempeñan un papel activo en la generación de conocimientos científicos en el ámbito de la educación médica, cada uno con sus propias fortalezas y enfoques distintivos(AU)

Introduction: The process of disseminating scientific findings through the publication of articles in peer-reviewed journals is paramount for the academic and scientific community. The publication of scientific results allows other researchers to access information, assess the study and, upon this knowledge, build up future research. Objective: To characterize the scientific production of the Revista Brasileira de Educação Médica (RBEM) and the Revista Cubana de Educación Médica Superior (RCEMS). Methods: A descriptive and retrospective study was carried out, using the bibliometric analysis and the content analysis methods. Patterns, themes and tendencies recurrent in articles published between 2020 and 2022 were identified and classified. Results: Both journals behaved similarly with respect to productivity until 2020, when the RBEM exponentially increased the number of articles through the publication of several special issues. Didactic and pedagogical proposals for medical student learning, curricular design in medicine, and educational assessment in the same field were identified as research dimensions with the highest recurrence. Conclusions: The reviewed studies highlight the relevance of research in the field of medical education, as well as they recognize the diversity of approaches and perspectives present in various specialized journals. Both Brazil and Cuba play an active role in the generation of scientific knowledge in the field of medical education, each with its own distinctive strengths and approaches(AU)

Asunto(s)

RESUMEN

OBJECTIVE: This study aims to identify the shortcomings and quality content of YouTube videos and its effectiveness as a source of patient information on pudendal neuralgia treatment. METHODS: A search was conducted on YouTube using the words "pudendal neuralgia physical therapy," "medications for pudendal neuralgia," "pudendal nerve block," "pudendal neuralgia surgery," and "alternative treatments for pudendal neuralgia." The results were analyzed based on the source, general descriptive statistics, the intended audience, and five content areas. The DISCERN scoring system was used to evaluate the quality of videos. RESULTS: After the search, 73 videos met the inclusion criteria for further analysis. The majority of these videos (61.64%) were intended to target the general population, whereas a smaller percentage were identified as professional (41.10%) or targeted for physicians (35.62%). From the videos included, 10 (13.70%) described treatment options in a balanced and evidence-based manner. The higher DISCERN score positively correlated with the presence of this last content criterion. With a total DISCERN mean score of 35.42, a significant proportion of the videos (41.10%) were rated very poor. The remaining videos were classified as poor (23.29%), fair (19.18%), good (8.22%), and excellent (8.22%). CONCLUSION: The quality of the information included in YouTube videos regarding pudendal neuralgia treatment was considered generally poor. Healthcare providers must recognize the potential influence of this platform on patients' understanding of pudendal neuralgia treatment. There is a need for additional research and randomized studies regarding YouTube content about this condition.

Asunto(s)

Asunto(s)

RESUMEN

Objetivou-se analisar a gênese e o desenvolvimento da Ação Programática/Programa Rede CEDES, da Secretaria Nacional de Desenvolvimento de Esporte e Lazer do Ministério do Esporte, visando identificar estratégias de gestão, seus resultados, bem como determinantes socioculturais, econômicos e políticos presentes. Estudo de natureza quali-quantitativa que reuniu pesquisa documental, bibliográfica e informações obtidas por entrevistas realizadas com gestores(as) e pesquisadores(as) participantes da experiência analisada. Identificamos uma experiência de Política Pública de Esporte e Lazer que prezou pela gestão participativa em rede e culminou na criação de Centros de Pesquisas em cada Unidade da Federação, que alcançaram resultados significativos, considerando sua diversidade, convivência entre o estruturado e o não estruturado, articulações, rede de conhecimento, formação e informação.

The aim of this study was to analyze the genesis and development of programmatic action - CEDES Network Program, of the National Secretariat for Sport and Leisure Development of the Ministry of Sport, in order to identify management strategies, their results, as well as sociocultural, economic and political determinants present. A qualitative-quantitative study that gathered documentary, bibliographic and information research obtained from interviews with managers and researchers participating in the analyzed experience. We identified an experience of public policy of sport and leisure that valued participatory management in network and resulted in the creation of Research Centers in each City of the Federation, and that produced significant results, considering their diversity, the coexistence between the structured and the unstructured, articulations, knowledge network, training, and information.

Asunto(s)

RESUMEN

To evaluate the fibromyalgia (FM) content in YouTube videos and verify if American College of Rheumatology (ACR) guidelines are being met. The videos were searched with the keyword "Fibromyalgia." Two independent researchers evaluated and coded specific characteristics of the videos. The popularity of the videos, the presentation properties, and content related to FM according to the ACR criteria were analyzed. Of the 200 videos included, the majority were presented by health professionals, 61.5%. Most videos covered more than one subject, 38.5%. The videos presented by health professionals were the most viewed. Following the ACR guidelines, 38% defined FM, 24% described the etiology, 19.5% described the diagnostic criteria and 52% presented recommended management strategies. The results indicate that users mainly watch videos published by health professionals. Most of the published videos do not follow the information recommended by the ACR guidelines. Therefore, videos should be interpreted with caution, not being the most appropriate resource for health education for patients with FM. Most of the videos published on YouTube about FM do not meet the ACR guidelines for FM.

Asunto(s)

RESUMEN

La Asociación Nacional de Informadores de la Salud constituye una de las mayores asociaciones de prensa sectorial de España, con más de 700 miembros. Durante la crisis del COVID-19, su función en la gestión y difusión de información puede considerarse fundamental. El objetivo general de esta investigación fue analizar cómo se produce la comunicación entre los miembros de la Asociación Nacional de Informadores de la Salud en torno al COVID-19 en Twitter. Se descargaron todos los tuits e interacciones entre los asociados y se analizó la red generada por estos; se identificó a los miembros más influyentes a través de medidas de centralidad y se examinó el contenido de los tuits con mayor difusión y engagement. Tras identificar expresiones que aparecían con mayor frecuencia, se hizo un análisis semántico para extraer los temas más relevantes. Los datos mostraron una red poco cohesionada, donde los usuarios interactúan poco entre sí. Tanto la Asociación como sus miembros, se centran mayoritariamente en la difusión de mensajes fomentadores de concienciación, con información relevante relacionada con la enfermedad, la formación, la denuncia social y el humor. Un uso más coordinado e interactivo de la red social por parte de los miembros de la Asociación, sería deseable para aumentar el alcance y la difusión de sus mensajes(AU)

The National Association of Health Informants is one of the largest sectoral press associations in Spain, with more than 700 members. During the COVID-19 crisis, its role in the management and dissemination of information can be considered fundamental. The overall objective of this research was to analyze how communication occurs between members of the National Association of Health Informants regarding COVID-19 on Twitter. All tweets and interactions between associates were downloaded and the network generated by them was analyzed; the most influential members were identified through measures of centrality and the content of the tweets with the highest diffusion and engagement was examined. After identifying expressions that appeared more frequently, a semantic analysis was made to extract the most relevant topics. The data showed a poorly cohesive network, where users interact little with each other. Both the Association and its members focus mainly on the dissemination of awareness-raising messages, with relevant information related to the disease, training, social denunciation and humor. A more coordinated and interactive use of the social network by the members of the Association would be desirable to increase the reach and dissemination of their messages(AU)

Asunto(s)

RESUMEN

O fenômeno denominado infodemia refere-se ao aumento do volume informacional sobre um tema em específico, que se multiplica rapidamente em um curto período de tempo, e tem-se destacado frente ao contexto da crise sanitária desencadeada pela pandemia de COVID-19. O excesso de informações pode suscitar sentimentos de medo, ansiedade, estresse e outras condições de sofrimento mental. O estudo tem como objetivo descrever o perfil de exposição a informações sobre COVID-19 e suas repercussões na saúde mental de idosos brasileiros. Trata-se de um estudo transversal realizado com 1924 idosos brasileiros. Coletaram-se dados por meio de web-based survey enviada aos idosos por redes sociais e e-mail, no período de julho a outubro de 2020. Os resultados da análise descritiva dos dados demonstram que a maioria dos idosos apresentou idade entre 60 e 69 anos (69,02por cento), é do sexo feminino (71,26por cento), casados (53,79 por cento) e de cor branca (75,57por cento). Cerca de 21,67por cento (n = 417) concluíram a graduação, 19,75por cento (380) concluíram especialização e 16,63por cento (320) concluíram mestrado ou doutorado. Foram reportados como fontes frequentes de exposição às notícias ou informações sobre a COVID-19, a televisão 862 (44,80por cento) e as redes sociais 651 (33,84por cento). Os participantes assinalaram que a televisão (46,47por cento; n = 872), as redes sociais (30,81por cento; n = 575) e o rádio (14,48por cento; 251) os afetavam psicológica e/ou fisicamente. Receber notícias falsas sobre a COVID-19 pela televisão (n = 482; 19,8por cento) e pelas redes sociais (n = 415; 21,5por cento) repercutiu, principalmente, estresse e medo. As informações disseminadas contribuem para conscientização, mas, também, afetam física e/ou psicologicamente muitos idosos, principalmente gerando medo e estresse(AU)

El fenómeno denominado infodemia hace referencia al aumento del volumen de información sobre un tema específico, que se multiplica rápidamente en un corto período, y ha destacado en el contexto de la crisis sanitaria desencadenada por la pandemia de la COVID-19. Demasiada información puede desencadenar sentimientos de miedo, ansiedad, estrés y otras condiciones de angustia mental. El estudio tiene como objetivo describir el perfil de exposición a la información sobre la COVID-19 y sus repercusiones en la salud mental de los ancianos brasileños. Se trata de un estudio transversal realizado con 1924 ancianos brasileños. Los datos fueron recolectados a través de una encuesta web enviada a los ancianos a través de redes sociales y correo electrónico, de julio a octubre de 2020. Los resultados del análisis descriptivo de los datos muestran que la mayoría de los ancianos tenían entre 60 y 69 años (69,02 por ciento), mujer (71,26 por ciento), casada (53,79 por ciento) y blanca (75,57 por ciento). El 21,67 por ciento (n = 417) concluyó su graduación, el 19,75 por ciento (380) concluyó especialización y el 16,63 por ciento (320) concluyó maestría o doctorado. La televisión 862 (44,80 por ciento) y las redes sociales 651 (33,84 por ciento) se reportaron como fuentes frecuentes de exposición a noticias o información sobre el COVID-19. Los participantes indicaron que la televisión (46,47 por ciento; n = 872), las redes sociales (30,81 por ciento; n = 575) y la radio (14,48 por ciento; 251) les afectaban psicológica y/o físicamente. Recibir noticias falsas sobre el COVID-19 en la televisión (n = 482; 19,8 por ciento) y en las redes sociales (n = 415; 21,5 por ciento) resultó principalmente en estrés y miedo. La información difundida contribuye a la sensibilización, pero también afecta física y/o psicológicamente a muchas personas mayores, generando principalmente miedo y estrés(AU)

The phenomenon called infodemia refers to the increase in the volume of information on a specific topic, which multiplies rapidly in a short period of time, and has stood out in the context of the health crisis triggered by the COVID-19 pandemic. Too much information can trigger feelings of fear, anxiety, stress, and other conditions of mental distress. The study aims to describe the profile of exposure to information about COVID-19 and its repercussions on the mental health of elderly Brazilians. This is a cross-sectional study carried out with 1924 elderly Brazilians. Data were collected through a web-based survey sent to the elderly via social networks and email, from July to October 2020. The results of the descriptive analysis of the data show that most of the elderly were aged between 60 and 69 years (69.02percent), female (71.26percent), married (53.79percent) and white (75.57percent). About 21.67percent (n = 417) concluded their graduation, 19.75percent (380) concluded their specialization and 16.63percent (320) concluded their master's or doctoral degrees. Television 862 (44.80percent) and social networks 651 (33.84percent) were reported as frequent sources of exposure to news or information about COVID-19. Participants indicated that television (46.47percent; n = 872), social networks (30.81percent; n = 575) and radio (14.48percent; 251) affected them psychologically and/or physically. Receiving fake news about COVID-19 on television (n = 482; 19.8percent) and on social media (n = 415; 21.5percent) mainly resulted in stress and fear. The disseminated information contributes to awareness, but also affects physically and/or psychologically many elderly people, mainly generating fear and stress(AU)

Asunto(s)

Asunto(s)

RESUMEN

A presente pesquisa teve por objetivo investigar o fenômeno da desinformação na pandemia de Covid-19. Para tanto, elegemos como objeto de estudo conteúdos falsos relacionados ao tema, que circularam no Brasil entre os meses de janeiro e novembro de 2020. Buscamos analisar os discursos presentes em tais informações inverídicas, visando discuti-las a partir do contexto político e social de nosso país. A partir disso, foi possível identificar que os conteúdos de desinformação estavam voltados para produzir descrédito quanto: aos dados produzidos pelas instituições científicas e de saúde; às medidas sanitárias implantadas no combate à Covid-19 e, por fim, à vacina. Em contrapartida, o medicamento hidroxicloroquina é mencionado como a solução rápida e barata para a atual crise sanitária. Ao longo da análise, foi possível perceber, ainda, a contínua convergência entre os discursos do presidente Jair Bolsonaro e os discursos que compuseram os conteúdos falsos analisados.

This research aimed to investigate the phenomenon of disinformation in the Covid-19 pandemic. To this end, we elected as the objective of study false content related in Brazil between the months of January and November of 2020. We seek to analyze the discourses present in such untrue information, we seek to discuss them from the political and social context of our country. From that, it was possible to identify that the disinformation contents were aimed at producing discredit regarding: the data produced by the scientific and health institutions; the sanitary measures implemented in the fight against Covid-19 and, finally, the vaccine. In contrast, hydroxychloroquine is mentioned as a quick and inexpensive solution to the current health crisis. Throughout the analysis, it was possible to perceive, still, the continuous convergence between the president Jair Messias Bolsonaro and the speeches that composed the false contents analyzed.

El objetivo de esta investigación fue entender el fenómeno de la desinformación en la pandemia Covid-19. Para tanto, elegimos como objeto de estudio contenidos falsos relacionados con el tema, que circularon en Brasil entre enero y noviembre de 2020. Buscamos analizar los discursos presentes en tales falsas informaciónes, buscando discutirlos desde el contexto político y social de nuestro país. A partir de esto, se pudo identificar que los contenidos de desinformación tenían como objetivo producir un descrédito sobre: los datos producidos por instituciones científicas y de salud; medidas sanitarias implementadas para combatir el Covid-19 y, finalmente, la vacuna. Por el contrario, el fármaco hidroxicloroquina se menciona como la solución rápida y económica a la actual crisis sanitaria. A lo largo del análisis, también se pudo percibir la continua convergencia entre los discursos del presidente Jair Messias Bolsonaro y los discursos que componían el contenido falso analizado.

Asunto(s)

RESUMEN

El donar órganos, se considera un acto voluntario, altruista y gratuito, por el cual una persona o el representante de su familia deciden "donar" sus órganos, para que sean extraídos del cuerpo e implantados en otra persona que lo necesite. Sin embargo, existen varios factores que afectan de manera negativa o positiva al momento de tomar una decisión frente a la donación de órganos, teniendo un rol fundamental la estrategia de difusión utilizada para difundir información a la comunidad respecto a la donación de órganos. El objetivo de esta revisión de literatura, fue conocer las estrategias utilizadas en programas y/o intervenciones en Salud sobre la donación de órganos. Se realizó una Revisión bibliográfica Narrativa utilizando las bases de datos PubMed y Google Académico, siendo seleccionados los artículos para análisis de acuerdo al cumplimiento de criterio de inclusión y exclusión en los últimos 5 años. El 44% de los programas de donación de órganos utilizó la página Web como estrategia de difusión, el 39% utilizó educación en aulas y el 33% utilizó videos educativos, capacitación de personal de salud y uso de folletos. Las estrategias implementadas para la difusión de información más usadas y efectivas son la educación en aulas y el uso de Web.

Organ donation is considered a voluntary, altruistic, and free act by which a person or the representative of the family decided to "donate" their organs to be removed from the body and implanted in another person in need. However, there are several factors that negatively or positively affect the decision to donate organs. This literature review's objective was to know the strategies used in health programs and organ donation interventions. A Narrative Literature Review was carried out using PubMed and Google Scholar databases, selecting articles for analysis according to the fulfillment of inclusion and exclusion criteria in the last 5 years. The most used strategies were the use of web pages (44%) and the implementation of face-to-face education (39%). 44% of the organ donation programs used the Web page as a dissemination strategy, 39% used classroom education, and 33% used educational videos, training of health personnel, use of brochures. The most used and effective methods were classroom education and the use of the Web.

Asunto(s)

RESUMEN

OBJECTIVE: to analyze YouTube videos with information about COVID-19 in Brazilian sign language. METHODS: a cross-sectional study conducted with 402 videos from the YouTube sharing platform. Chi-square, Fisher's exact, Mann-Whitney and Spearman's correlation tests were used. RESULTS: the videos mainly covered COVID-19 prevention (20.6%). There was a positive correlation between video length and number of views (p<0.001). The length of more than 20 minutes was associated with narration only in BSL (p=0.37) and in BSL with audio (p<0.001), while videos with less than 20 minutes were associated with simultaneous narration in BSL, audio and subtitles. Those with narration only in BSL had a similar number of views to those narrated with subtitles and/or audio (p=0.998). CONCLUSION: the videos were mostly short and included COVID-19 prevention. The longer the video, the greater the number of views. Regardless the presentation of narrations, the videos had a similar number of views.

Asunto(s)

RESUMEN

OBJECTIVE: to know the strategies to cope with domestic violence against women disseminated by digital media at the beginning of the COVID-19 pandemic. METHODS: a documentary study with a qualitative approach. The search took place from March 11 to April 30, 2020, from four sources: newspapers and online portals, social network, official government pages and third sector portals. Thematic content analysis of the findings was performed. RESULTS: seventy-seven strategies were identified in the journalistic press, 93 in the social network, 45 in government portals and 40 in third sector organizations. From analysis, three empirical categories emerged: Strategies for communication with women; Strategies adopted by customer service; Strategies to inform the population. FINAL CONSIDERATIONS: most of strategies were adaptations of existing services, centered on the reporting of violence by women.

Asunto(s)

RESUMEN

Internet permitió expandir la promoción de alimentos/bebidas a diferentes medios. El objetivo del estudio fue identificar las estrategias de marketing en sitios web de marcas de alimentos y bebidas consumidos por niños/as y adolescentes, y clasificarlos según las recomendaciones de las Guías Alimentarias para la Población Argentina.Se seleccionaron los alimentos/bebidas más consumidos por la población infantojuvenil según la Encuesta Alimentaria Nutricional de la Ciudad Autónoma de Buenos Aires. Se identificaron las páginas web de las marcas; se analizaron las estrategias de marketing y se clasificaron los alimentos/bebidas promocionados según las Guías.Se encontraron 80 páginas web, donde las estrategias más frecuentes fueron identificación de la marca, beneficios y declaraciones, y vínculos a páginas web y/o redes sociales. El 30 % de los sitios estaban dirigidos a niños/as/adolescentes, donde el 75 % de los alimentos/bebidas promocionados correspondieron al grupo de dulces y grasas, que incluye aquellos de bajo valor nutricional.

The Internet has allowed the expansion of food and beverage advertising in different media. The objective of this study was to identify the marketing strategies used in brand websites of foods and beverages consumed by children and adolescents, and classify them based on the Food Guidelines for the Argentinean Population.The foods and beverages most commonly consumed by the child and adolescent population as per the Survey on Nutritional Food Intake of the Autonomous City of Buenos Aires were selected. Brand websites were identified; marketing strategies were analyzed and marketed foods and beverages were classified based on the Guidelines.A total of 80 websites were found; the most common strategies were brand identity, benefits and claims, and links to websites and/or social media. Also, 30 % of sites were aimed at children and adolescents, and 75 % of marketed foods and beverages corresponded to the group of sweets and fats, including those of low nutritional value

Asunto(s)