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Introduction: Medical aesthetic practice is growing rapidly in Malaysia due to rising market demand, yet public understanding of these practices remains limited. This study evaluated the awareness and attitudes towards medical aesthetics among Malaysians. Methods: A cross-sectional survey was conducted among individuals aged > 18 years old in Malaysia from December 2021 to May 2022. The survey was distributed both online and in public settings. The survey comprised of respondents' sociodemographic, perception of physical attractiveness, knowledge and attitude towards medical aesthetic practices. The factors influencing respondents' attitudes towards medical aesthetic practices in the country were analysed using binary logistic regression, with the significance level set at P<0.05. Results: A total of 382 respondents participated in this study with average age of 30.81 (±9.38) years, ranging from 18 to 68 years. The majority were women (77.5%), Malay (53.7%) and Muslim (57.1%). Although most respondents had no prior experience in medical aesthetic treatment (68.1%), 76.2% respondents demonstrated good knowledge and 70.2% had positive attitude towards these services. Additionally, 53.9% of the respondents highly valued the importance of physical attractiveness. The Buddhists and Hindus exhibited more positive attitude than the Muslims. Conversely, those who placed higher importance on physical attractiveness were 0.5 times less likely to develop a positive attitude towards medical aesthetic services. Conclusion: In conclusion, despite limited experience in medical aesthetic treatments and practice, most Malaysians possess good knowledge and positive attitudes towards medical aesthetics, indicating a growing interest and potential willingness to consider these services for enhancing their appearance.

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Although men's attraction to women's body odour has been suggested to vary over the ovulatory cycle, peaking around the fertile window, we still lack methodologically robust evidence corroborating this effect. Further, the chemical underpinnings of male preference for the odour of ovulating women remain unknown. Here, we combined perceptual and chemical analyses to investigate the axillary odour of naturally cycling women over 10 days, covering the gradual change in fertility across the ovulatory cycle with a focus on fertile days. The fertile state was confirmed by urinary ovulation tests as well as salivary oestradiol and progesterone levels. Men rated the scent of unfamiliar women, resembling a first encounter. We used multivariate analyses to relate variation in both odour ratings and chemical composition to female conception probability, temporal distance to ovulation and ovarian hormone levels. Our results provide no evidence that males prefer the odour of fertile women. Furthermore, the volatile analysis indicated no link between axillary odour composition and current fertility status. Together, our results showed no convincing support for a chemical fertility cue in women's axillary odour, questioning the presence of olfactory fertility information that is recognizable during first encounters in modern humans.

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BACKGROUND: The rise of digital health services, particularly digital doctor consultations, has created a new paradigm in health care choice. While patients traditionally rely on digital reviews or referrals to select health care providers, the digital context often lacks such information, leading to reliance on visual cues such as profile pictures. Previous research has explored the impact of physical attractiveness in general service settings but is scant in the context of digital health care. OBJECTIVE: This study aims to fill the research gap by investigating how a health care provider's physical attractiveness influences patient preferences in a digital consultation setting. We also examine the moderating effects of disease severity and the availability of information on health care providers' qualifications. The study uses signal theory and the sexual attribution bias framework to understand these dynamics. METHODS: Three experimental studies were conducted to examine the influence of health care providers' physical attractiveness and gender on patient preferences in digital consultations. Study 1 (n=282) used a 2×2 between-subjects factorial design, manipulating doctor attractiveness and gender. Study 2 (n=158) focused on women doctors and manipulated disease severity and participant gender. Study 3 (n=150) replicated study 2 but added information about the providers' abilities. RESULTS: This research found that patients tend to choose attractive doctors of the opposite gender but are less likely to choose attractive doctors of the same gender. In addition, our studies revealed that such an effect is more prominent when the disease severity is high. Furthermore, the influence of gender stereotypes is mitigated in both the high and low disease severity conditions when service providers' qualification information is present. CONCLUSIONS: This research contributes to the literature on medical information systems research and sheds light on what information should be displayed on digital doctor consultation platforms. To counteract stereotype-based attractiveness biases, health care platforms should consider providing comprehensive qualification information alongside profile pictures.

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Resumo Neste estudo com 333 participantes, investigamos como estereótipos raciais e atratividade facial impactam as avaliações morais na área de saúde. Utilizamos imagens de rostos com diferentes níveis de atratividade em cenários de dilemas morais, realizando análises estatísticas, como ANOVA e ANCOVA, para examinar essas interações complexas. Descobrimos que a atratividade física influencia positivamente as avaliações morais apenas em cenários de baixo conflito moral, não se aplicando a situações de alto conflito ou impessoais. A relação entre a cor da pele autodeclarada e o sexo dos participantes só se confirmou em um cenário específico, destacando a complexidade dessas influências. As hipóteses três e quatro, que sugeriam que as identidades racial e moral dos participantes suprimiriam os efeitos dos estereótipos raciais e da atratividade facial, não foram confirmadas. Entretanto, observou-se que o perfil étnico dos rostos, junto com a motivação dos participantes para controlar preconceitos, influenciou positivamente as avaliações morais. Esses resultados são interpretados à luz de teorias sobre atração interpessoal, julgamento moral e relações intergrupais, fornecendo insights importantes para as complexas dinâmicas que moldam as avaliações morais na área da saúde.

Abstract In this study of 333 participants, we investigated how racial stereotypes and facial attractiveness impact moral evaluations in healthcare. We used pictures of faces with different levels of attractiveness in moral dilemma scenarios, performing statistical analyses such as ANOVA and ANCOVA to examine these complex interactions. We found that physical attractiveness positively influences moral evaluations only in low moral conflict scenarios and does not apply to high conflict or impersonal situations. The relationship between self-declared skin color and participants' gender was only confirmed in a specific scenario, highlighting the complexity of these influences. Hypotheses three and four, which suggested that participants' ethnic and moral identity would suppress the effects of racial stereotypes and facial attractiveness, were not confirmed. However, we observed that the ethnic profile of the faces and the participants' motivation to control prejudice positively influenced moral evaluations. These results are interpreted in light of theories on interpersonal attraction, moral judgment, and intergroup relationships, providing essential insights into the complex dynamics that shape moral evaluations in healthcare.

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Power is an all-pervasive, and fundamental force in human relationships and plays a valuable role in social, political, and economic interactions. Power differences are important in social groups in enhancing group functioning. Most people want to have power and there are many benefits to having power. However, power is a corrupting force and this has been a topic of interest for centuries to scholars from Plato to Lord Acton. Even with increased knowledge of power's corrupting effect and safeguards put in place to counteract such tendencies, power abuse remains rampant in society suggesting that the full extent of this effect is not well understood. In this paper, an effort is made to improve understanding of power's corrupting effects on human behavior through an integrated and comprehensive synthesis of the neurological, sociological, physiological, and psychological literature on power. The structural limits of justice systems' capability to hold powerful people accountable are also discussed.

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Rewarding beauty has never fallen out of vogue in human history. Attractive people enjoy many social and economic advantages. This study aims to investigate the relationship between physical attractiveness and depression and its potential mechanism among Chinese residents. A population-based data including 12,172 Chinese adults from 3 waves of CFPS (2012, 2016, 2020) were used. Moderated-mediation models were utilized to assess the mediation effect of unfair experiences and the moderation effect of socioeconomic-status (SES), in the linkage between physical attractiveness and depression. Firstly, our results demonstrated that physical attractiveness is negatively associated with depression. Secondly, the effect of unfair experiences as a mediator between physical attractiveness and depression is statistically significant. Lastly, socioeconomic status (SES) performs a crucial moderating role. Among Chinese residents, the mitigating effect of physical attractiveness on unfair experiences and depression would be stronger among those with a lower SES compared to those with a higher SES.

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In the present study, we investigated the differences in the experience of attractiveness and unattractiveness of human bodies. A total of 101 participants (55 females) were asked to create the most attractive and the most unattractive female and male figures using a computer animation. They performed this task by adjusting the size of six body parts: shoulders, breasts/chest, waist, hips, buttocks, and legs. Analyses indicated that attractive body parts were distributed normally with the peak shifted to moderately supernormal sizes, while unattractive body parts had mostly U-shaped or skewed distributions with extremes in super-supernormal and/or subnormal sizes. Generally, both male and female attractive bodies had prominent "sporty" look: supernormally wide shoulders and long legs. Gender differences showed that men prefer more supernomal masculine and feminine sizes, while women show an ambivalence toward both groups of traits. Principal components analysis revealed gender differences on the multitrait level: males focus on prominent masculine and feminine traits, while women focus on traits that make both male and female bodies more elongated and slender. Gender differences were in line with specific male and female positions in the partner selection process, while a certain tendency toward masculinization of the female body required the inclusion of social factors, such as the influence of the culture of a sporty and fit look.

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Judgments of physical attractiveness are based on appearance but are influenced by and influence more than just physical features of the face and body (e.g. clothing and personality traits). This is explored in a selective review of previous research, plus new analyses of data from three previously published studies: the Boston Couples Study, the Multiple Identities Questionnaire, and the Intimate Relationships Across Cultures Study, with implications for mental health. Self-ratings of attractiveness are inflated by self-esteem and confidence in self-halo effects. Partner-ratings are inflated by love and relationship satisfaction in partner-halo effects. Positive responses from others influence attractiveness-enhancing cycles, while negative responses influence attractiveness-deprecating cycles, with impacts on well-being. These influences are represented in a comprehensive Attractiveness Halo Model, which identifies Ten Components of Attractiveness that are inter-related, including physical, emotional, sexual, sensory, intellectual, behavioural, observer, situation, reciprocity, and time. Aspects of the model are supported by analyses of the three studies, generalising comprehensive attractiveness halo effects across time, identities, cultures, and relationship types.

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Recent research indicates that wearing the hijab reduces the attractiveness of female faces perceived by practicing Muslim men and women in their native Muslim country (the United Arab Emirates). The purpose of the current research was to develop this finding to investigate whether other aspects of person perception are also affected when women wear the hijab in this Muslim country. Of particular relevance is that changes in physical attractiveness often affect the personal qualities assigned to individuals. Accordingly, we sought to determine whether such effects occur when the physical attractiveness of women is altered by wearing the hijab. To do this, we used an Implicit Association Test (IAT) to investigate how native Muslim participants in the UAE associated pleasant and unpleasant connotations with images of women either wearing the hijab or with their heads uncovered. As in previous research with native Muslim participants, female faces were again perceived as significantly less attractive when the hijab was worn. However, the accompanying IAT findings showed that these less attractive hijab-wearing images were associated more with pleasant connotations than were the matched uncovered images. These findings provide fresh insight into the effects of the hijab on perceptions of Muslim women in a Muslim country and provide support for the view that cultural clothing can influence person perception beyond physical attractiveness alone.

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Individuals and organizations are increasing efforts to address discrimination. Nonexperts may lack awareness of, or are resistant to, scientifically informed strategies for reducing discrimination, instead relying on intuition. Five studies investigated the accuracy of nonexperts' intuitions about reducing discrimination concerning physical attractiveness. In Studies 1a to 1c (N = 902), participants predicted the effectiveness of six interventions to reduce attractiveness-based favoritism on a judgment task. Studies 2a and 2b (N = 6,292) investigated the effectiveness of these interventions. Although two interventions reduced discrimination, intuitions were poorly aligned with actual results; fewer than 1% of participants identified the combination of interventions that did, versus did not, impact judgment, and responses were more likely to be below than above chance when predicting each intervention's effectiveness. Although follow-up work should investigate the accuracy of intuition in other forms of discrimination, these results further stress the need for greater development and adoption of evidence-based strategies for combating discrimination.

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Previous research has shown that men's height and upper body size are both associated with the perception of attractiveness, because they might be cues to men's genetic fitness, fighting ability, and resource holding power. However, the combined effects of men's height and upper body size have not been explored. In this research, across four studies (N = 659 heterosexual women), we systematically explored the perception of men's muscular upper body at different heights on perceptions of attractiveness, masculinity, and fighting ability. Women rated male stimuli with heights ranging from 160 cm (5'3″) to 190 cm (6'3″) and three values of shoulder-to-hip ratio (SHR). In general, results showed that women considered taller men and men with larger SHR as more attractive, masculine, and better in fighting ability. However, a robust interaction between height and SHR was dependent on participants being exposed to variation on both variables and the ecological validity of the stimuli (silhouettes vs. more realistic rendered figures).

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Live streaming marketing has become a popular topic of academic research. However, relatively few studies have been conducted in terms of the physical attractiveness of streamers, and even fewer studies have analyzed the changes in cognitive-emotional mechanisms that affect consumer response behavior. Based on SOR theory and cognitive-emotional system theory, this study proposes a theoretical research model and analyzes the internal mechanism of streamers' physical attractiveness affecting consumers' response using a combination of eye-tracking experiments and questionnaires. The results showed that: compared to streamers with lower physical attractiveness, consumers pay longer attention to streamers and products with higher physical attractiveness, and their response behaviors (continued watching intention, continued engagement intention, and purchase intention) are more active; compared to consumers with low involvement, consumers with high involvement pay longer attention to the product and perceive the process for a longer period of time; and quasi-social interaction and the flow experience play the role of a chain mediator between streamers' physical attractiveness and consumers' response behaviors. This study not only has certain theoretical significance for expanding the applicable boundaries of the physical appearance halo effect, but also has important practical significance for live broadcasting e-commerce companies to effectively adopt visual marketing and enhance customer retention.

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This paper explores the role of physical attractiveness in affecting women's intra-household bargaining power. The empirical analysis based on the China Family Panel Studies finds that physical attractiveness significantly increases women's intra-household bargaining power. To solve the endogenous problem of physical attractiveness, we employ an instrument-variable-based regression to corroborate the conclusion. Using generalized structural equation model, we show that income, self-esteem, and interpersonal relationship are three possible transmission channels (or mediators) between physical attractiveness and women's intra-household bargaining power.

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The consequences of physical attractiveness (PA) are ubiquitous, however not often become a topic of discussion. The consequences, in general, are attributed to preference or discrimination without much deliberation. There is a very thin line between the two. The study makes an attempt to distinguish between preference and discrimination based on PA. In an organizational context, this distinction seems warranted since PA does impact work-related outcomes. The distinction was addressed by examining published studies between 1970 and 2021 on PA in the management and economics field of research. The study highlights when and how preference turns into discrimination and furthers discusses the causes of such discrimination. The causes are equivalent to antecedents; the antecedent to being physically attractive is mostly genes. The antecedents to the discrimination are the attributions that we have associated with being physically attractive. The study highlights these attributions and the reasons for these attributions. To completely understand a phenomenon, it is essential to understand what causes it. Therefore, this study tries to understand what causes discrimination based on PA. The study has implications for diversity and inclusion literature and practice. It also adds to the literature on PA.

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The advent of deepfakes - the manipulation of audio records, images and videos based on deep learning techniques - has important implications for science and society. Current studies focus primarily on the detection and dangers of deepfakes. In contrast, less attention is paid to the potential of this technology for substantive research - particularly as an approach for controlled experimental manipulations in the social sciences. In this paper, we aim to fill this research gap and argue that deepfakes can be a valuable tool for conducting social science experiments. To demonstrate some of the potentials and pitfalls of deepfakes, we conducted a pilot study on the effects of physical attractiveness on student evaluations of teachers. To this end, we created a deepfake video varying the physical attractiveness of the instructor as compared to the original video and asked students to rate the presentation and instructor. First, our results show that social scientists without special knowledge in computer science can successfully create a credible deepfake within reasonable time. Student ratings of the quality of the two videos were comparable and students did not detect the deepfake. Second, we use deepfakes to examine a substantive research question: whether there are differences in the ratings of a physically more and a physically less attractive instructor. Our suggestive evidence points toward a beauty penalty. Thus, our study supports the idea that deepfakes can be used to introduce systematic variations into experiments while offering a high degree of experimental control. Finally, we discuss the feasibility of deepfakes as an experimental manipulation and the ethical challenges of using deepfakes in experiments.

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The 2020 study entitled 'Wearing high heels as female mating strategy' by Pavol Prokop and Jana Svancárová claimed that when females imagined an interaction with an attractive male, their preference for high heels steeply increased, compared with an imagined interaction with an unattractive male. The authors concluded that wearing high heels seem to be a form of sexual signaling by females in intersexual interactions. The present paper revisits this study through a psychological standpoint, rather than a biological one. In addition to proposing hypothetical dating scenarios, as in the original study, we also asked participants about how they went about getting ready to go on a date, the significance of dating to them, and their thinking behind choosing particular outfits for a date. We conducted ten focus groups (N = 50), recruiting from a similar sample of participants to those in the original study. For our study we followed principles of Thematic Analysis to identify the key themes in the narratives related to dating and beautification. We also used the photo elicitation methodology to observe what footwear our participants own. Our data interpretation from these two sources suggests that young women tend to see dates as social events not necessarily leading to sex; that they do not regard high heel shoes as a means of beautification; and that they take account of practical considerations when getting dressed up for a date. Moreover, young women tend to use beautification with caution. We conclude that the relationship between the tendency to use beautification and attractiveness of a potential partner is far from straightforward; and relying on binary responses to hypothetical scenarios does not provide convincing evidence.

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In contemporary Japanese society, it is difficult to find a marriage partner, and therefore, "Konkatsu," the search for a marriage partner, has become a socially accepted activity in Japan. In response to this social challenge, in addition to private companies, governments and non-profit organizations are supporting individuals in their search for a marriage partner. This paper reviews statistical information related to marriage hunting published in Japan. In addition, some of the authors' collaborative activities and academic publications based on these activities are reviewed. Subsequently, the paper discusses and highlights the importance of helping individuals have confidence in their physical attractiveness.

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PURPOSE: This study analyzes whether knowing that a male with obesity has a romantic relationship with a normal weight woman improves impressions about him. METHODS: An online experiment was conducted with a sample of 3024 adult participants (1828 women and 1196 men) with a mean age of 36.11 (SD = 13.49). Each participant was shown two photographs: one of a male target with obesity and one of his female partner (who had either normal weight or obesity depending on the condition). The respondents' sex was added as a fixed factor into the analyses. Physical attractiveness was rated using an item with a scale ranging from 0 to 100. Competence, warmth, and morality were measured using a 17-item adjective list. RESULTS: The target was assessed as more attractive when he had a partner with normal weight (F(1, 3009) = 4.85, p = .028, [Formula: see text] = .002), and was also given higher scores for competence (F(1, 3009) = 4.93, p = .026, [Formula: see text] = .002), warmth (F(1, 3009) = 4.32, p = .038, [Formula: see text] = .001), and morality (F(1, 3009) = 11.16, p = .001, [Formula: see text] = .004). There was a significant interaction between partner weight and the respondents' sex for physical attractiveness, as the difference between the scores in each condition was only significant for women. CONCLUSION: It is possible that women perceived that the male target who had a normal weight partner had a higher status or some hidden quality besides his physical appearance, and thus rated him as more attractive. LEVEL OF EVIDENCE: Level I, experimental study.

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BACKGROUND: Obesity is considered to be one of the most important factors reducing the sense of happiness and satisfaction with life, especially among women. This belief already exists in middle childhood, as the preschool period is a crucial point in the development of attitudes towards beauty. Preschoolers can identify physically attractive individuals, and they might already form attributions regarding the looks of adults (especially women), which in turn may constitute a foundation for their future concept of beauty-related happiness. Children's attitudes towards the body are also strongly influenced by the content of gender stereotypes that prescribe and proscribe what women and men should look like. In our study, we aimed to analyse the relationship between associations of obesity and happiness made by preschool girls and boys (5-year-olds). METHODS: A total of 680 families with five-year-old children (329 girls, 351 boys; Mage = 5.7 years) and both parents took part in the study. Children's associations of different types of body sizes with perceptions of happiness were measured with the Beauty & Health pictorial scale. RESULTS: Our results indicate that obese bodies were seen as unattractive, independent of gender (p < .001). Children associated looks with happiness-the body type identified as the most physically attractive was also seen as a happiest person. Lowest happiness scores were also ascribed to obese body types, but girls assessed men with a normal body type as happier than boys (t = 2.87, p = .004). CONCLUSIONS: Female bodies are already perceived along gender stereotypical lines at the age of 5, and are also related to potential predictions concerning women's happiness. Children assessed female individuals with slim bodies, as well as those with normal weight, as happier than obese females.

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