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This research is aimed at determining whether eco-friendly technologies go beyond and above in providing business productivity in international tourism. For this, the study obtained data from different databases, and this data range consisted of 2010-2020. The study applied the co-integration analysis, random and static technique, regression analysis technique, split analysis technique, and mediating effect tests on Chinese data. This research shows that tourism business innovation contributed 12%, value proposition as 9%, internal marketing as 16%, customer relationship management as 19.3%, tourists motivation as 34.05%, tourists time as 18.94%, green technological adoption as 17.3%, tourists visit intention as 8.11%, and green technical transfer as 28.1% in study model. Thus, the findings confirmed that international tourism and business productivity have a dynamic empirical nexus with the mediating role of eco-friendly technology adoption. Furthermore, such findings are robust empirically and validate the empirical connections among the study variables. These results imply that Chinese tourism industry stakeholders may use eco-friendly technologies to good effect, significantly enhancing tourism business productivity, international tourists' satisfaction, and tourists' revisit intentions. Hence, the study also directs practical implications related to the study topicality and China's tourism industry for prudent growth acquisition.

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The current COVID-19 situation has forced many tourism businesses to close. Tourism workers have suffered chronic stress, discouragement, despair, and failure to find solutions for their businesses, resulting in deteriorating mental health. A psychological capital intervention (PCI) is therefore deemed necessary as it promotes the mental well-being of tourism workers. This article reports the development of a web-based PCI for the mental well-being of tourism workers and an investigation of its effectiveness using a mixed-methods intervention design. A qualitative approach was used to develop the intervention by conducting interview techniques with 20 tourism entrepreneurs. A content analysis was carried out. The intervention was tested through an experimental research design. The sample comprised 600 tourism workers who undertook a web-based PCI. Data on their mental well-being were collected before the intervention and 1 month afterward and analyzed using ANCOVA. The research revealed that 4 themes are needed for the intervention: having a goal, tolerance of difficulties, inspiration from a role model, and the appropriate way of thinking. An effectiveness examination showed that the web-based PCI improves mental well-being scores significantly. In conclusion, this web-based PCI, which focuses on developing strengths, effectively improves the mental well-being of tourism workers facing difficulties during the COVID-19 pandemic.

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The study aims to explore the importance of the tourism business model with the emergence of the blockchain platform in China. The study focused on the importance of the tourism business model of china, studied the need to improve the tourism business infrastructure, and traced the value of the blockchain system in the tourism industry of china. For this, the researchers used a semi-structured interview approach to conduct a qualitative research design. About nine Chinese tourism and travel industry experts were interwar after initial screening using purposive sampling techniques. The respondents' responses were analyzed by applying a thematic analysis approach, and by this, the researchers extracted the main themes on study topicality to fill the gap in the literature. The study's novelty is in its topicality and context, for which it also provides viable, practical directions for stakeholders.

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As many business activities-especially those associated with the energy-intensive industries-continue to be major sources of greenhouse gas emissions, and hence significantly contributing to global warming, there is a perceived need to identify ways to make business activities eventually carbon neutral. This paper explores the implications of a changing climate for the global tourism business and its intertwining global aviation industry that operates in a self-regulatory environment. Adopting a bibliometric analysis of the literature in the domain of global tourism and climate change (772 articles), the paper reveals the underlying sustainability issues that entail unsustainable energy consumption. The aviation industry as a significant source of carbon emission within the sector is then examined by analyzing the top 20 largest commercial airlines in the world with respect to its ongoing mitigating measures in meeting the Paris Agreement targets. While self-regulatory initiatives are taken to adopt Sustainable Aviation Fuels (SAF) as alternative fuel production and consumption for drastically reducing carbon emission, voluntary alignment and commitment to long-term targets remain inconsistent. A concerted strategic approach to building up complementary sustainable infrastructures among the global network of airports based in various international tourist destination cities to enable a measurable reduction in carbon emission is necessary to achieve a transformational adaptation of a business sector that is of essence to the recovery of the global economy while attempting to tackle climate change in a post-COVID-19 era.

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The article demonstrates that over the past few years medical tourism market goes through significant changes . This especially relates to regional economy and its aspects in the field of tourism. The article presents an important conclusion that nowadays the top-priority factor in the development of medical tourism is a number of crisis points in provision of health tourism services both in the regions of Russia and in the capital region that are related to pandemic and its consequences. The article considers complex of factors related just to epidemiological crisis and its consequences? including economic and social factors related to health-preserving technologies of medical tourism industry. The actual condition of tourism industry, as a branch of the Russian economy,demonstrates that it was among the first ones hit by the pandemic. The article emphasizes that due to emerging problematic trends during epidemics and their aftermaths the possibilities of providing medical tourism services and their concentration in the country, costs and conditions are changing that undoubtedly impact the economic component and health ecology aspects. The conclusion is made that among main conditions of adjustment of medical tourism industry to the new economic conditions are to be truly multidimensional and structured directions and tools that can be applied to look for way out of difficult situations when sales of medical services have fallen to zero, and companies are forced to work out on solutions emerging problems and to make plans of operational way out of existing crisis.

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